3 Cov laj thawj tseem ceeb vim li cas DTC Hom Ntim Cov Nqi Them Tshaj Tawm ntawm cov khw muag khoom lub cev

DTC hom siv 18-34% ntau dua ntawm kev ntim khoom dua li lawv cov khw muag khoom ib txwm muaj. Tus nqi sib txawv yog tshwm sim los ntawm 3 yam tseem ceeb: lub thawv tshaj-engineered, tus nqi xa khoom zais, thiab rov tsim dua tshiab. Hauv tsab xov xwm no, peb yuav tsis tsuas yog nthuav tawm cov laj thawj tom qab qhov tsis sib xws ntawm tus nqi no, tab sis kuj tseem muab cov kev daws teeb meem, debunk cov lus dab neeg, thiab teb cov lus nug nquag.

1. Vim li cas DTC Ntim Cov Nqi Tshaj Tawm?

Cov nqi ntim ntau dua rau DTC hom piv rau cov khw muag khoom ib txwm tsis muaj teeb meem tsis tseem ceeb. Raws li peb tau luv luv kov ntawm cov lus teb luv luv, tam sim no yog lub sijhawm los khawb ntxaum thiab ua tiav kev txheeb xyuas lub hauv paus ua rau tom qab qhov tshwm sim no. Kev nkag siab txog cov laj thawj no yog qhov tseem ceeb rau DTC cov hom phiaj txhawm rau txhim kho lawv cov haujlwm thiab cov kab hauv qab.

Yog vim li cas 1: Qhov "Unboxing Experience" se

Hauv qhov chaw muag khoom lub cev, cov khoom lag luam feem ntau nthuav tawm hauv cov tais yooj yim, nrog tus nqi kwv yees li $ 0.18 toj ib chav. Lub hom phiaj ntawm no yog tsuas yog nyob rau hauv lub khw zaub thiab functionality. Txawm li cas los xij, DTC hom yog nyob rau hauv qhov sib txawv ballgame. Lawv yuav tsum ua kom tau raws li ob qhov kev xav tau sib txawv: ua kom muaj sia nyob ntawm cov txheej txheem thauj khoom hnyav thiab tsim kom muaj kev xav uas tsim nyog rau kev sib koom hauv social media platforms xws li Instagram.

Ciaj sia nyob shipping ntuj txiag teb tsaus yog tsis yooj yim feat. DTC hom yuav tsum siv cov ntaub ntawv uas yog 2.3 npaug ntawm tuab dua li cov khoom siv hauv lub khw muag khoom. Qhov no coj tus nqi ntawm cov ntaub ntawv mus txog $ 0.33 toj ib chav. Tsis tas li ntawd, txhawm rau tsim kom muaj kev paub tsis meej uas ua rau cov neeg siv khoom txaus siab, lawv feem ntau suav nrog cov kev cai ntxig, uas ntxiv lwm $ 0.08 ib chav. Nyob rau hauv tag nrho, tus nqi ntim rau ib chav tsev rau DTC hom tuaj yeem ncav cuag li $ 0.67, uas yog qhov txaus siab peb zaug ntawm tus nqi ntawm lub khw muag khoom lub cev.

Richpack, tus thawj coj hauv kev lag luam ntim cov hniav nyiaj hniav kub, muaj kev cai hniav nyiaj hniav kub ntim kev daws teeb meem rau qhov teeb meem no. Peb lub thawv nyiaj hniav kub yog tsim los ua kom haum rau kev xa khoom, uas txuag tau 67% hauv qhov chaw cia. Qhov no tsis tsuas yog txo cov nqi khaws cia tab sis kuj ua rau cov txheej txheem xa khoom zoo dua. Cov thawv kuj tuaj nrog swappable inserts, tshem tawm qhov xav tau rau kev tsim kho dua tshiab txhua zaus ib qho khoom tshiab tau pib. Qhov no tsis tsuas yog txuag lub sijhawm tab sis kuj tseem ceeb ntawm cov nyiaj. Thiab thaum nws los txog rau kev tiv thaiv, cov thawv no yog qib tub rog, tau raug ntsuas siab txog 53psi, kom ntseeg tau tias cov khoom ncav cuag cov neeg siv khoom zoo.

Yog vim li cas 2: The "Air Tax" Scam

Cov neeg nqa khoom zoo li UPS muaj tus qauv nqi uas tsis yog raws li qhov hnyav ntawm lub pob tab sis kuj nyob ntawm nws qhov ntim. Qhov no txhais tau hais tias txawm tias ib pob yog qhov hnyav, yog tias nws muaj lub ntim loj, nws yuav raug them ntau dua. Piv txwv li, xav txog ib lub thawv nrog qhov ntev 6 "x6" x 3 "thiab qhov hnyav ntawm 0.9 lb. UPS yuav xam tus nqi thauj khoom zoo li lub pob hnyav 3 lb, ua rau 36% tus nqi nce.

Siv rooj plaub ntawm Khoom kim heev hom Maison Rêve. Lawv tau tawm tsam nrog cov nqi thauj khoom siab vim qhov ntim loj ntawm lawv cov khoom. Tom qab koom tes nrog pab pawg kws tshaj lij ntim khoom, lawv tuaj yeem siv cov txheej txheem ntim khoom. Cov ntim no folds mus rau ib nrab ntawm nws cov thawj tuab, siv cov pa cushions es tsis txhob ua npuas ncauj, thiab stacks nruj nreem nyob rau hauv shipping thawv. Raws li qhov tshwm sim, Maison Rêve tau txuag tau $ 7,200 toj ib hlis hauv cov nqi thauj khoom. Qhov no tsis tsuas yog txhim kho lawv cov kab hauv qab xwb tab sis kuj ua rau lawv cov txheej txheem xa khoom zoo dua los ntawm kev txo cov ntim ntim pov tseg.

Yog vim li cas 3: Kev Txhim Kho Kev Txhaum Cai

Daim ntawv tshaj tawm 2023 DTC Packaging qhia qhia txog qhov pib tshwm sim: 84% ntawm DTC hom rov tsim kho lawv cov ntim rau txhua qhov khoom tsim tawm. Lub voj voog rov tsim kho tas li no yog tus tsav tsheb loj. Txhua lub sij hawm ib lub lag luam txiav txim siab rov tsim nws lub ntim, nws raug nqi ntau. Ua ntej, muaj cov nqi cuam tshuam nrog kev tsim pwm tshiab, uas tuaj yeem nce siab ntawm $ 2,800. Tom qab ntawd, muaj lub sijhawm tos rau kev tsim khoom, uas tuaj yeem nyob ntawm 18-26 hnub. Lub sijhawm no, lub hom phiaj tsis tuaj yeem nqa nws cov khoom tshiab rau kev ua lag luam, muaj peev xwm poob tawm ntawm kev muag khoom. Lwm tus nqi tseem ceeb yog qhov teeb meem ntawm cov khoom tuag. Feem ntau cov khoom ntim khoom muaj qhov tsawg kawg nkaus xaj kom muaj nuj nqis (MOQ), feem ntau nyob ib ncig ntawm 5,000 units. Thaum lub lag luam rov tsim kho nws cov ntim khoom, nws yuav xaus nrog ntau yam khoom tsis tau muag, lossis tuag, Tshuag los ntawm tus qauv dhau los.

Richpack muaj cov txheej txheem modular uas hais txog cov teeb meem no taub hau. Nrog rau cov txheej txheem no, cov hom lag luam tuaj yeem hloov lub logo hauv tsuas yog 72 teev, tsis tas yuav txhawj xeeb txog MOQ. Qhov no tso cai rau kom ceev thiab raug nqi rebranding. Lub kaw lus tseem tso cai rau cov khoom lag luam sib xyaw cov khoom sib txawv, xws li vegan tawv thiab rov siv PET, ua rau lawv yooj yim dua hauv kev tsim cov duab cim npe. Thiab tej zaum qhov tseem ceeb tshaj plaws, cov txheej txheem modular ua rau cov hom lag luam rov qab siv 90% ntawm cov khoom siv tshiab, txo qhov kev xav tau ntawm kev tsim kho tshiab thiab cov nqi cuam tshuam.

2. 3 Ntim Myths Them Koj Nyiaj

Tam sim no peb tau nkag siab qhov laj thawj tom qab cov nqi ntim DTC nce siab, nws tseem ceeb sib npaug kom paub txog cov kev xav tsis zoo uas yuav ua rau koj cov peev txheej ntsiag to. Cov lus dab neeg no tuaj yeem ua rau DTC hom kev txiav txim siab tsis zoo. 

Tswvyim 1: “Eco-Tus phooj ywg = Nqis”

Ib qho ntawm cov lus dab neeg uas muaj ntau tshaj plaws hauv kev lag luam ntim khoom yog tias mus eco-friendly txiav txhais tau tias tus nqi siab dua. Txawm li cas los xij, qhov tseeb yog qhov txawv heev. Cov khoom lag luam uas tau xaiv rau cov kev daws teeb meem ruaj khov, xws li siv cov paj ntoo ua npuas dej, tau pom qhov kev txuag nqi. Yog xav paub ntxiv, nyem no. Lawv tuaj yeem tau txais txiaj ntsig los ntawm cov qhab nia se, uas tuaj yeem txuag tau txog $ 0.07 ib chav. Cov ntaub ntawv sib zog siv hauv eco-phooj ywg ntim kuj ua rau cov nqi xa khoom qis dua. Thiab nyob rau sab saum toj ntawm qhov ntawd, cov npe no feem ntau pom 41% nce hauv Instagram cim npe cuam tshuam nrog kev ruaj khov, uas tuaj yeem ua rau muaj kev paub ntau ntxiv thiab muaj peev xwm muag tau ntau dua.

Tswvyim 2: "Kev ntim khoom siv sijhawm 6 lub hlis"

Ntau lub npe DTC yog nyob rau hauv kev xav tias tau txais kev cai ntim khoom yog ib txoj kev ntev thiab nyuaj uas yuav siv sij hawm txog rau lub hlis. Qhov tseeb, qhov no yog deb ntawm qhov tseeb. Ntawm Richpack, 82% ntawm kev xaj xaj xa khoom hauv 12 hnub xwb. Qhov no yog ua tau los ntawm kev siv 3D digital prototypes, uas muaj 48-teev sijhawm hloov pauv. Richpack kuj muaj lub tsev qiv ntawv cov ntaub ntawv pom zoo ua ntej, uas ua rau kev txiav txim siab sai. Thiab rau cov hom lag luam uas tsis xav tau ntau ntau, tsis muaj MOQs, tso cai rau lawv xaj tsawg li 50 units yog tias xav tau.

Tswvyim 3: "Kev ntim khoom pheej yig txuag nyiaj"

Lub tswv yim hais tias kev siv cov ntim khoom pheej yig yog ib qho kev daws teeb meem zoo yog qhov txaus ntshai. Siv cov ntaub ntawv ntawm kev tu tawv nqaij hom GlowBar. Lawv pib xaiv cov thawv pheej yig kom txuag tau nyiaj. Txawm li cas los xij, qhov no ua rau muaj qhov tsis txaus ntseeg 23% rov qab los ntawm cov khoom puas thaum lub sijhawm xa khoom. Tom qab hloov mus rau Richpack tus qauv tsim, lawv cov nqi rov qab poob rau 1.7%. Qhov no tsis tsuas yog txuag lawv cov nyiaj ntawm kev xa rov qab tab sis kuj txhawb nqa kev yuav khoom rov qab los ntawm 17%. Qhov tseeb, rau txhua $ 1 siv rau lub ntim tshiab, GlowBar tau txais ib qho ntxiv $ 3.10 hauv cov nyiaj tau los.

3. FAQ

Nrog rau kev nkag siab meej txog tus nqi tsav tsheb thiab cov lus dab neeg kom zam dhau, koj tseem yuav muaj qee cov lus nug hlawv. Hais txog cov no, ntawm no yog cov lus teb.

Q: Kev ntim khoom puas tuaj yeem txhawb nqa cov txiaj ntsig?

A: Yog lawm! Ntim tuaj yeem muaj qhov cuam tshuam loj rau lub hom phiaj hauv qab. Thiab qhov nce 17% ntawm qhov rov yuav khoom tuaj yeem nce tus nqi lub neej (LTV) ntawm tus neeg siv khoom los ntawm $ 6.20. Tag nrho cov xwm txheej no ua ke tuaj yeem ua rau muaj txiaj ntsig zoo hauv cov txiaj ntsig.

Q: Tus nqi tiag tiag ntawm kev ntim khoom yog dab tsi?

A: Ntawm Richpack, peb ntseeg hauv pob tshab tus nqi. Peb cov kev cai ntim khoom pib ntawm $0.39 ib chav rau kev txiav txim ntawm 1,000 units lossis ntau dua. Tus nqi no suav nrog kev hloov kho 3D dawb, kom ntseeg tau tias koj tau txais qhov zoo meej ntim tsim. Peb kuj muab kev pov hwm kev puas tsuaj txog li $5,000, muab kev thaj yeeb rau koj. Thiab rau saum nws tawm, peb muab kev nyab xeeb-nruab nrab shipping, uas tsis yog tsuas yog zoo rau ib puag ncig tab sis kuj yog ib tug muag taw tes rau eco-conscious neeg muas zaub.

4. xaus

Kev ua raws li cov tswv yim ntim khoom zoo tuaj yeem ua rau muaj kev txuag nqi tseem ceeb hauv lub sijhawm luv luv. Nov yog qee qhov kev faib tawm ntawm qee cov tswv yim thiab lawv cov kev cuam tshuam cov nqi txuag thiab sijhawm sijhawm:

73 lub tuam txhab tau muab cov tswv yim no rau kev sim. Lawv tau ua tiav 22-29% tus nqi qis dua hauv 90 hnub xwb. Cov neeg siv khoom txaus siab cov qhab nia kuj tau pom qhov kev txhim kho tseem ceeb, nrog qhov nruab nrab ntawm 9.2 tawm ntawm 10, piv rau kev lag luam nruab nrab ntawm 7.8. Thiab cov khoom lag luam kev lag luam tau dhau los ua 41% sai dua, ua kom cov khoom txav tawm ntawm lub rhawv (lossis tawm ntawm lub tsev rau khoom) sai dua.

Yog tias koj yog cov hniav nyiaj hniav kub lossis khoom plig DTC hom tab tom nrhiav kom txo koj cov nqi ntim khoom yam tsis muaj kev cuam tshuam zoo lossis hom duab, koj tuaj yeem hu rau peb rau kev pab. Peb muab cov kev ntsuam xyuas tus nqi pub dawb thiab cov qauv txiav tuag kom raug, uas suav nrog kev kwv yees nyiaj khaws cia raws li koj hom kev xav tau tshwj xeeb. Koj tseem yuav tau txais 3D qauv ntawm koj lub ntim zoo tagnrho, tso cai rau koj pom tias nws yuav zoo li cas thiab ua haujlwm. Thiab rau cov khoom tsim nyog, peb muab 50 tus qauv pub dawb kom koj tuaj yeem paub qhov zoo ntawm peb cov ntim khoom ua ntej.