Zifukwa 3 Zifukwa Zomwe Kupaka Kwamtundu wa DTC Kumadula Kuposa Zogulitsa Zakuthupi

Mitundu ya DTC imawononga 18-34% yochulukirapo pakuyika kuposa anzawo omwe amagulitsa kale. Kusiyana kwamitengo ndi chifukwa cha zinthu zazikulu za 3: mabokosi opangidwa mopitilira muyeso, zolipiritsa zobisika zotumizira, ndi kukonzanso mosasamala. M'nkhaniyi, sitidzangovumbulutsa zifukwa zomwe zimayambitsa kusiyana kwa mtengowu komanso kupereka mayankho otheka, kutsutsa nthano zodziwika bwino, ndikuyankha mafunso omwe amafunsidwa kawirikawiri.

1. Chifukwa chiyani Mitengo ya DTC Packaging ikuphulika?

Kukwera kwapang'onopang'ono kwa ma brand a DTC poyerekeza ndi ogulitsa azikhalidwe sizinthu zazing'ono. Monga tafotokozera mwachidule yankho lalifupi, tsopano ndi nthawi yoti tifufuze mozama ndikusanthula mozama zomwe zimayambitsa vutoli. Kumvetsetsa zifukwa izi ndikofunikira kwa mtundu wa DTC womwe umafuna kukhathamiritsa magwiridwe antchito awo komanso zoyambira.

Chifukwa 1: Msonkho wa "Unboxing Experience".

M'malo ogulitsa zinthu, zinthu nthawi zambiri zimaperekedwa m'ma tray oyambira, ndi mtengo wa pafupifupi $ 0.18 pagawo lililonse. Choyang'ana kwambiri apa chimakhala chowonekera m'sitolo ndi magwiridwe antchito. Komabe, mitundu ya DTC ili mumasewera osiyanasiyana. Ayenera kukwaniritsa zofunikira ziwiri zosiyana: kupulumuka njira yotumizira nthawi zambiri komanso kupanga chithunzi chomwe chili choyenera kugawidwa pamasamba ochezera monga Instagram.

Kupulumuka kumoto wamoto sikophweka. Mitundu ya DTC iyenera kugwiritsa ntchito zinthu zokhuthala nthawi 2.3 kuposa zomwe zimagwiritsidwa ntchito m'malo ogulitsa zinthu. Izi zimabweretsa mtengo wazinthu pafupifupi $ 0.33 pagawo lililonse. Kuphatikiza apo, kuti apange chokumana nacho cha unboxing chomwe chimadabwitsa makasitomala, nthawi zambiri amaphatikiza zoyikapo, zomwe zimawonjezera $ 0.08 pagawo lililonse. Ponseponse, mtengo wazolongedza pagawo lililonse lamtundu wa DTC ukhoza kufika pa $0.67, zomwe ndi zokwera katatu kuposa mtengo wapagulu la sitolo.

Richpack, wosewera wotsogola pamakampani opanga zodzikongoletsera, amapereka mwambo zodzikongoletsera ma CD mayankho ku vuto ili. Mabokosi athu a zodzikongoletsera amapangidwa kuti azikhala odzaza kuti azitumiza, zomwe zimapulumutsa 67% modabwitsa m'malo osungira. Izi sizingochepetsa ndalama zosungirako komanso zimapangitsa kuti ntchito yotumiza ikhale yabwino. Mabokosiwo amabweranso ndi zoyikapo zosinthika, zomwe zimachotsa kufunika kokonzanso kwathunthu nthawi iliyonse pomwe chinthu chatsopano chikatulutsidwa. Izi sizimangopulumutsa nthawi komanso ndalama zambiri. Ndipo zikafika pachitetezo, mabokosi awa ndi ankhondo, atayesedwa mpaka 53psi, kuwonetsetsa kuti zinthu zimafika kwa makasitomala ali bwino.

Chifukwa 2: Chinyengo cha "Msonkho Wa Ndege".

Onyamula ngati UPS ali ndi mtundu wamitengo womwe sungotengera kulemera kwa phukusi komanso kuchuluka kwake. Izi zikutanthauza kuti ngakhale phukusi litakhala lopepuka, likakhala ndi voliyumu yayikulu, lizilipiritsa zambiri. Mwachitsanzo, taganizirani bokosi lokhala ndi miyeso 6″x6″x3″ komanso kulemera kwenikweni kwa 0.9 lb. UPS ikhoza kuwerengera mtengo wotumizira ngati kuti katunduyo akulemera 3 lb, zomwe zimapangitsa kuti chiwongola dzanja chikwere ndi 36%.

Tengani nkhani ya mtundu wa Luxury Maison Rêve. Iwo anali kulimbana ndi mtengo wokwera wotumiza chifukwa cha kupakidwa kwakukulu kwa zinthu zawo. Atagwirizana ndi gulu la akatswiri onyamula katundu, adatha kukhazikitsa njira yochepetsera ma CD. Choyikapochi chimapindika kufika theka la makulidwe ake oyambilira, chimagwiritsa ntchito makashini a mpweya m'malo mwa thovu, ndipo chimawunjika molimba m'mabokosi otumizira. Zotsatira zake, Maison Rêve adasunga ndalama zokwana $7,200 pamwezi pamitengo yotumizira. Izi sizinangowonjezera phindu lawo komanso zidapangitsa kuti ntchito yawo yotumiza ikhale yokhazikika pochepetsa kuchuluka kwa zinyalala zonyamula.

Chifukwa 3: Kusinthanso Kusokoneza

Lipoti la 2023 DTC Packaging Report likuwonetsa ziwerengero zochititsa chidwi: 84% yamitundu ya DTC imapanganso mapaketi awo pakupanga chilichonse. Kusintha kosalekeza kumeneku ndikoyendetsa mtengo waukulu. Nthawi iliyonse mtundu ukaganiza zokonzanso zotengera zake, zimawononga ndalama zingapo. Choyamba, pali ndalama zomwe zimagwirizanitsidwa ndi kupanga nkhungu zatsopano, zomwe zingakhale zoposa $ 2,800. Kenako, pali nthawi yodikirira yopanga, yomwe imatha kuyambira masiku 18-26. Panthawiyi, mtunduwo sungathe kubweretsa malonda ake atsopano pamsika, zomwe zingathe kutaya mwayi wogulitsa. Mtengo wina waukulu ndi nkhani yakufa. Ambiri ogulitsa katundu amakhala ndi kuchuluka kwa ma order (MOQ), nthawi zambiri pafupifupi mayunitsi 5,000. Kampani ikakonzanso zoikamo zake, imatha kukhala ndi katundu wambiri wosagulitsidwa, kapena wakufa, kuchokera pamapangidwe am'mbuyomu.

Richpack imapereka kachitidwe ka modular komwe kamayang'ana izi molunjika. Ndi makinawa, ma brand amatha kusinthana ma logo mu maola 72 okha, osadandaula ndi ma MOQ. Izi zimalola kukonzanso mwachangu komanso kotsika mtengo. Dongosololi limalolanso ma brand kusakaniza zinthu zosiyanasiyana, monga chikopa cha vegan ndi PET yobwezeretsanso, kuwapatsa kusinthasintha popanga chithunzi chamtundu wapadera. Ndipo mwinamwake chofunika kwambiri, dongosolo la modular limathandiza ma brand kuti agwiritsenso ntchito 90% ya zigawo za zinthu zatsopano, kuchepetsa kwambiri kufunikira kwa kukonzanso kwathunthu ndi ndalama zogwirizana nazo.

2. 3 Package Myths Ikukutengerani Ndalama

Tsopano popeza tazindikira zifukwa zomwe zikuchulukirachulukira ndalama zopangira ma DTC, ndikofunikiranso kudziwa malingaliro olakwika omwe atha kukhala akuwononga chuma chanu mwakachetechete. Nthano izi zitha kusocheretsa ma brand a DTC kupanga zisankho zopanda nzeru. 

Nthano 1: "Eco-Zochezeka = Zokwera mtengo”

Imodzi mwa nthano zomwe zafala kwambiri pamakampani onyamula katundu ndikuti kupita ku eco-friendly kumatanthawuza kukwera mtengo. Komabe, zenizeni nzosiyana kwambiri. Ma brand omwe asankha njira zokhazikitsira zokhazikika, monga kugwiritsa ntchito thovu lochokera ku mbewu, awona kuchotsera mtengo. Kuti mudziwe zambiri, dinani Pano. Atha kupindula ndi ngongole zamisonkho, zomwe zitha kusunga mpaka $ 0.07 pagawo lililonse. Zida zopepuka zomwe zimagwiritsidwa ntchito poyika zinthu zachilengedwe zimabweretsanso mtengo wotsika wotumizira. Ndipo pamwamba pa izi, ma brand awa nthawi zambiri amawona kuwonjezeka kwa 41% kwa ma tag a Instagram okhudzana ndi kukhazikika, zomwe zitha kupangitsa kuti chidziwitso chamtundu chichuluke komanso kugulitsa zambiri.

Bodza Lachiwiri: "Kuyika Mwambo Kumatenga Miyezi 2"

Mitundu yambiri ya DTC imakhala ndi malingaliro akuti kupeza zotengera zachikhalidwe ndi njira yayitali komanso yovuta yomwe imatenga miyezi isanu ndi umodzi. Kunena zoona, izi n’zotalikirana ndi choonadi. Ku Richpack, 82% yamaoda otengera mwambo amatumiza m'masiku 12 okha. Izi zimatheka pogwiritsa ntchito zojambula za digito za 3D, zomwe zimakhala ndi nthawi ya maola 48. Richpack ilinso ndi laibulale yazinthu zovomerezedwa kale, zomwe zimafulumizitsa njira yopangira zisankho. Ndipo pama brand omwe safuna kuchuluka kwakukulu, palibe ma MOQ, kuwalola kuyitanitsa mayunitsi ochepa ngati 50 ngati pakufunika.

Bodza Lachitatu: "Kupaka Kutsika Kumapulumutsa Ndalama"

Lingaliro lakuti kugwiritsa ntchito zopangira zotsika mtengo ndi njira yotsika mtengo ndi nthano yoopsa. Tengani nkhani ya skincare brand GlowBar. Poyamba anasankha mabokosi otsika mtengo kuti asunge ndalama. Komabe, izi zidabweretsa chiwongola dzanja chobweza 23% chifukwa cha zinthu zowonongeka panthawi yotumiza. Atasinthira ku mapangidwe olimba a Richpack, chiwongola dzanja chawo chatsika mpaka 1.7%. Izi sizinangowapulumutsa ndalama pobweza komanso zidakulitsa kugula kobwerezabwereza ndi 17%. M'malo mwake, pa $ 1 iliyonse yomwe idagwiritsidwa ntchito pakuyika kwatsopano, GlowBar idapeza ndalama zowonjezera $3.10.

3. FAQ

Pomvetsetsa bwino zinthu zoyendetsera mtengo komanso nthano zopewera, mutha kukhalabe ndi mafunso oyaka. Kuti tithane nawo, nayi mayankho.

Q: Kodi Kupaka Kungalimbikitse Phindu?

A: Ndithu! Kuyika kumatha kukhala ndi chiwongola dzanja chambiri pamtundu wamtundu. Ndipo kuwonjezeka kwa 17% pamtengo wobwereza wogula kungathe kuonjezera mtengo wamoyo wonse (LTV) wa kasitomala ndi $ 6.20. Zinthu zonsezi zikaphatikizidwa zitha kupangitsa kuti phindu liwonjezeke.

Q: Mtengo Weniweni Wopaka Mwambo Packaging?

A: Pa Richpack, timakhulupirira mitengo yowonekera. Kupaka kwathu kumayambira pa $ 0.39 pagawo lililonse pamaoda a mayunitsi 1,000 kapena kupitilira apo. Mtengowu ukuphatikizanso zosintha zaulere za 3D, kuwonetsetsa kuti mumapeza zabwino ma phukusi. Timaperekanso inshuwaransi yowonongeka mpaka $5,000, kukupatsani mtendere wamumtima. Ndipo kuwonjezera apo, timapereka zotumiza zosagwirizana ndi nyengo, zomwe sizabwino kwa chilengedwe komanso malo ogulitsa kwa makasitomala ozindikira zachilengedwe.

4. Kutsiliza

Kugwiritsa ntchito njira zoyenera zoyikamo kungapangitse kuti pakhale ndalama zochepetsera ndalama pakanthawi kochepa. Nazi njira zina zochepetsera mtengo komanso nthawi yake:

Mitundu 73 yayesa kale njirazi. Apeza 22-29% yotsika mtengo m'masiku 90 okha. Kukhutira kwamakasitomala kwawonanso kusintha kwakukulu, ndi avareji ya 9.2 mwa 10, poyerekeza ndi kuchuluka kwamakampani 7.8. Ndipo kugulitsa kwazinthu kwafika 41% mwachangu, kuwonetsetsa kuti zinthu zikuchoka pamashelefu (kapena kuchokera m'malo osungira) mwachangu.

Ngati ndinu zodzikongoletsera kapena mphatso yamtundu wa DTC mukuyang'ana kuti muchepetse mtengo wazolongedza popanda kupereka mtundu kapena chithunzi chamtundu, mutha Lumikizanani nafe kwa thandizo. Timapereka zowunikira zaulere komanso ma tempuleti olondola odula mitengo, omwe amaphatikizanso kusungitsa ndalama molingana ndi zosowa za mtundu wanu. Mulandilanso choyimira cha 3D chapaketi yanu yabwino, kukulolani kuti muwone momwe chidzawonekere ndikugwira ntchito. Ndipo pamakina oyenerera, timapereka zitsanzo zaulere 50 kuti mutha kudziwonera nokha mtundu wa ma CD athu.