Njira 6 Zopangira Packaging Design ku Richpack

Packaging ndi wogulitsa chete. Ndi chinthu choyamba kasitomala amawona, ndipo amatha kupanga kapena kuswa chisankho chawo chogula. Inendi chida champhamvu chotsatsa zomwe zimalumikizana ndi mbiri ya mtundu wanu ndi zomwe mumakonda. Kafukufuku akuwonetsa kuti makasitomala 7 mwa 10 aliwonse amakopeka ndi kapangidwe kazonyamula. Ichi ndichifukwa chake kuchita bwino ndikofunikira pabizinesi iliyonse. Koma ma brand ena sangadziwe kuti ndi magawo ati omwe projekiti yojambula imadutsa, zomwe zimapangitsa kulumikizana kosakwanira komanso kuchedwa kwa polojekiti. Mu blog iyi, tikuthandizani kuti mukhale ndi chidziwitso chatsatanetsatane cha kayendetsedwe ka polojekiti yonse ndi masitepe ndikuchepetsa kukayikira kudzera pamasitepe asanu ndi limodzi a Richpack ma CD kapangidwe ndondomeko.

Kumvetsetsa Njira Yopangira Packaging ku Richpack

Kapangidwe kathu ka masitepe asanu ndi limodzi amaphatikiza luso, njira, ndi kuchita mosamala kuti masomphenya anu akhale amoyo.

1. Chidule cha Mapangidwe: Kuyala Maziko

Chidule cha mapangidwe amomwe mungapangire phukusi la zodzikongoletsera ndi kampasi yaulendo wathu. Imajambula masomphenya anu, zomwe mukufuna, ndi zokhumba zanu zapaketi. Tigwira ntchito limodzi nanu kuti tipeze zambiri zofunika, monga:

• Cholinga cha phukusi (chitetezo, chizindikiro, kapena zonse ziwiri?)
• Omvera anu omwe mukufuna (tikuyesera kuwafikira ndani?)
• Malangizo amtundu (mitundu, mafonti, ma logo, ndi umunthu wonse wamtundu)
• Zachindunji zomwe ziyenera kuphatikizidwa (zambiri zamalonda, zofunikira zamalamulo, ma barcode)
• Bajeti ndi nthawi (kukhazikitsa zoyembekeza zenizeni)

Chidule chomveka bwino komanso chokwanira chimatsimikizira kuti tonse tili patsamba limodzi kuyambira pachiyambi.

2. Kafukufuku: Kudziwa Msika Wanu

Kenako tiyamba gawo lofufuza kuti timvetsetse msika wanu, omwe akupikisana nawo, komanso omvera anu.

2.1 Kafukufuku wa Makasitomala

Mu kafukufuku wamakasitomala, tidzamvetsetsa kwambiri mbiri ya zodzikongoletsera. Kufunsa za nthawi yomwe mtunduwu unakhazikitsidwa ndi zochitika zazikulu mu mbiri ya chitukuko chake, monga ngati pakhala pali zodzikongoletsera zodziwika bwino zomwe zatulutsidwa, chidziwitsochi chikhoza kulimbikitsa gulu lathu kuti ligwiritse ntchito zinthu za retro kapena zinthu zamakono pakupanga bokosi la zodzikongoletsera. Mwachitsanzo, pamene ife anapanga mwambo zodzikongoletsera bokosi kwa EFFY, tidayang'ana kwambiri pakuchotsa nkhani ya wopanga ndi zida za jaguar kuti apangidwe, ndikupanga zopangira zodzikongoletsera komanso zokhazikika zomwe zimakwaniritsa ogula ambiri.

Kachiwiri, timvetsetsa ngati mtunduwo ukuyembekeza kukulitsa msika wapamwamba kwambiri, kuwonjezera gulu laling'ono la ogula, kapena kuphatikiza gawo lake la msika kudera linalake. Ngati cholinga chake ndi kukopa ogula apamwamba, zotengerazo zitha kukhala zokonda kugwiritsa ntchito zida zapamwamba komanso mwaluso kwambiri. Ngati cholinga chake ndi ogula achichepere, mapangidwewo angayang'ane kwambiri pa mafashoni ndi makonda.

Zoonadi, m'pofunikanso kuganizira ngati pali vuto la ndalama zambiri zonyamula katundu, kapena ngati zodzikongoletsera zodzikongoletsera zimawonongeka mosavuta panthawi yoyendetsa, komanso ngati zotsatira zowonetsera sizili zabwino monga opikisana nawo. Nkhanizi zidzatitsogolera kukulitsa mtengo wamtengo, kulimbitsa chitetezo chazopaka, ndikuwongolera mawonekedwe pamapangidwewo.

2.2 Kafukufuku wa Masitolo

Tidzasanthula bwino msika kuti tidziwe zomwe zikuchitika, njira za mpikisano, ndi zomwe ogula amakonda.

Timachita kafukufuku wamsika nthawi zonse kuti tisinthe momwe timapangira zopangira zodzikongoletsera. Ndikusintha kwa chidziwitso cha chilengedwe, pafupifupi 70% ya ogula amakonda zinthu zamtengo wapatali zamtengo wapatali zopakidwa muzinthu zobwezerezedwanso. Deta ikuwonetsa kuti mitundu yodzikongoletsera yomwe imagwiritsa ntchito zonyamula zosunga zachilengedwe yawona kuchuluka kwa malonda akuwonjezeka ndi 15% chaka chatha. Chifukwa chake, timayang'ana pazatsopano pamapangidwe okhazikika.

Pakati pa zodzikongoletsera zodzikongoletsera zomwe zimakondedwa ndi ogula achichepere azaka zapakati pa 18-35, 45% amagwiritsa ntchito ma CD otchuka. Kachiwiri, timayang'ana kwambiri ogula omwe amawatsata ndikumvetsetsa zomwe amakonda pakuyika zamtengo wapatali kudzera mu kafukufuku, monga ngati ogula amayamikira kunyamula kwapang'onopang'ono, kaya amakonda mapatani kapena zizindikiro zokhala ndi matanthauzo apadera pamapaketi, komanso ziyembekezo zawo pakutsegula kwa paketi. . Zokonda izi zidzakhudza mwachindunji tsatanetsatane wa mapangidwe. Mwachitsanzo, popanga mtundu wa M & S, tidaphatikiza mitundu yodziwika bwino ndi mitundu yapamwamba kuti tisunge kukongola kwachikhalidwe kwinaku tikukopa ogula achichepere. Mitundu yomwe imatengera njira yamtunduwu yawonjezera chidwi chawo pamsika ndi 20%.

2.3 Njira Yopangira

Tifotokoza njira yomveka bwino yophatikizira mitundu, mafonti, mawonekedwe, ndi mauthenga, mogwirizana ndi dzina lanu. Pazopaka, gulu lathu lopanga mapulani lidzagwiritsa ntchito mawonekedwe omwe amagwirizana ndi chithunzi, monga ma logo, zinthu zophiphiritsa, ndi zina zotero. Chizindikiro cha mtundu ndicho chizindikiritso chachikulu cha mtunduwo ndipo chidzawonekera m'malo odziwika bwino monga kutsogolo ndi mbali ya zoyikapo kuti zithandizire kuzindikirika kwa mtunduwo. Zinthu zophiphiritsa zitha kupangidwa molingana ndi mutu ndi kalembedwe ka mtunduwo, monga mawonekedwe okhala ndi maluwa, nyama, ndi zina monga mutuwo, kuti awonetse mawonekedwe apadera amtunduwo komanso malingaliro ake. Mapangidwe azithunzi ayenera kukhala osavuta, okongola, komanso ogwirizana ndi kalembedwe kake kakuyika. Tidzalumphiranso ku ndondomeko yathu yoyika phukusi kutengera nyengo, ndipo mutha kuwerenganso m'nkhaniyi.

3. Kukula kwa Malingaliro: Kubweretsa Malingaliro ku Moyo

Ndi kumvetsetsa kolimba kwa zosowa zanu, timapita ku masitepe achitatu a ma phukusindondomeko, ndiko kukula kwamalingaliro, komwe gulu lathu lopanga limapanga malingaliro ndikujambula malingaliro oyamba. Timayang'ana mawonekedwe osiyanasiyana, kuganizira:

• Mitundu
• zipangizo
• Zithunzi
• Typography

Timalimbikitsa mgwirizano womasuka panthawiyi, pogwiritsa ntchito zida monga Google Docs, Canva, kapena Miro kugawana malingaliro ndi kusonkhanitsa ndemanga. Izi zimatsimikizira kuti phukusi lanu likuwonetsa umunthu wanu wamtundu wapadera komanso kuti likugwirizana ndi omvera anu.

4. Kuwongolera ndi Ndemanga: Kulemekeza Mapangidwe

Timakhulupirira m'njira yobwerezabwereza, kukonzanso ndi kukonza malingaliro osankhidwa kudzera mu ndemanga ndi kukonzanso. Timapereka zosankha zingapo zamapangidwe ndikugwira ntchito limodzi kuti tiwonetsetse kuti mapangidwe omaliza akukwaniritsa zomwe mukuyembekezera. Timatchera khutu kuzinthu monga:

Njira yathu yogwirira ntchito imatsimikizira kukhutira kwanu ndi mapangidwe omaliza.

5. Prototyping: Kuwona Zinthu Zomaliza

Kenako timapanga ma prototypes a kapangidwe kazonyamula kuti masomphenya anu akhale amoyo. Sitepe iyi imatithandiza kuchita izi:

• Unikani mawonekedwe owoneka bwino ndi magwiridwe antchito apangidwe
• Yesani zida zosiyanasiyana ndi kumaliza
• Onetsetsani kuti zoyikapo ndi zomveka bwino ndipo zikukwaniritsa zomwe mukufuna

Titha kugwiritsa ntchito zida zapaintaneti monga Pacora kuti tipeze ma templates oyika ndi mizere yofa, kuwonetsetsa kulondola komanso kuchita bwino.

6. Kusindikiza Kupanga: Kukhudza komaliza

Gawo lomaliza munjira yathu ndikukonzekera mapangidwe pamapaketi osindikizira. Timagwira ntchito limodzi ndi osindikiza odalirika kuti tipeze zotsatira zabwino kwambiri. Izi zikuphatikizapo:

• Kupanga mafayilo okonzeka kusindikiza: Kupereka mafayilo apamwamba kwambiri amtundu woyenera (Adobe Illustrator, Photoshop, PDF, kapena EPS)
• Mitundu yodziwika bwino: Kuonetsetsa kuti choyikapo chadulidwa ndikupindidwa bwino
• Mitundu yolondola: Kugwiritsa ntchito zizindikiro zamtundu wa Pantone kapena CMYK pakupanga mitundu yolondola
• Kuwongolera khalidwe: Kuyang'anira ntchito yosindikizira kuti muwonetsetse kukhazikika komanso kutsatira zomwe mukufuna

Zotsatira zake zimakhala zokongola, zogwira ntchito, komanso zosasinthika zomwe zimakweza malonda anu ndikusangalatsa makasitomala anu.

Pansipa tapanga ndondomeko yopangira masitepe asanu ndi limodzi kuti ikuthandizeni kumvetsetsa momwe mukupitira patsogolo ndi zolinga zanu pazokambirana zamtsogolo zamapakedwe.

Kutsiliza: Wokondedwa Wanu Pakupambana Packaging

Ku Richpack, timakhulupirira njira yopangira ma CD yogwirizana komanso yowonekera yomwe imayika zosowa zanu patsogolo. Kapangidwe kathu ka masitepe asanu ndi limodzi kumawonetsetsa kuti kuyika kwanu kumakhala chinthu chanzeru chomwe chimakuthandizani kukwaniritsa zolinga zanu zamabizinesi. 2025 ikubwera, ndikudziwa zoyambira; mukhoza kupita Pano kuti mupeze kudzoza kwatsopano ndikupanga zolongedza ndi omwe akukupatsirani kuti muchepetse malire bwino. Komanso, ngati mukufuna njira zopangira zodzikongoletsera zodzikongoletsera kapena mukusokonezekabe momwe mungapangire katundu, chonde kulumikizana nafe, tidzakupatsani yankho labwino kwambiri.