Mapangidwe a Bokosi Lamtengo Wapatali a EFFY

Background

EFFY ndi mtundu wodziwika bwino wa zodzikongoletsera zaku North America zomwe zidachokera ku Mediterranean, zomwe zidakhazikitsidwa mu 1979 ndi Effy Hematian. Hematian anaphatikiza kukhwima kwa mainjiniya, chikondi cha wopanga, komanso kulimba mtima kwa bizinesi, ndipo adaphatikiza zowoneka bwino za Jaguar muzodzikongoletsera zake.

Popeza ogula akufuna kuchulukirachulukira kuchokera pazomwe adakumana nazo, Effy amafunikira njira yopakira yomwe ili ndi dzina la mtunduwo kuti awonekere pamsika wampikisano wa zodzikongoletsera.

mavuto

Pofuna kupanga mawonekedwe omwe amagwirizana ndi kamvekedwe ka mtunduwo, EFFY inkafuna kupanga mawonekedwe ndi zochitika zomwe zingasangalatse magulu ogula, kuphatikizapo ogwira ntchito m'mayiko monga United States ndi Canada.

Zinapanganso kamvekedwe kamphamvu komanso kokongola kwambiri, kupatsa zodzikongoletsera kukhala aura yodalirika komanso yowoneka bwino.

Mayankho Njira

Richpack adagwiritsa ntchito mtundu wa Brand Identity Prism kupanga yankho la EFFY. Popanga bokosi la zodzikongoletsera la EFFY, Richpack adaphwanya kalembedwe kabokosi wamba pophatikizira kapangidwe kake kabwino kabokosi kameneka ndikusunga kulimba komanso kusasunthika kwa phukusi, kukopa ogula omwe amatsata payekhapayekha popanga bokosi lazodzikongoletsera ndi avant-garde.

• Chic mapangidwe
• Durability ndi shockproof zotsatira
• Kukopa ogula omwe akufuna kukhala payekha
• Mapangidwe apamwamba komanso avant-garde

Richpack amagwiritsa ntchito mfundo zazikuluzikulu za EFFY kuti apange bokosi la zodzikongoletsera lomwe limapangidwa mwaluso kwambiri, lapamwamba komanso lapamwamba, komanso zinthu zokonda zachilengedwe komanso zobwezerezedwanso.

• Umisiri wapamwamba kwambiri
• Ubwino wapamwamba komanso wapamwamba
• Zinthu zosagwirizana ndi chilengedwe komanso zobwezeretsedwanso

Mogwirizana ndi chithunzi chazithunzi cha EFFY, Richpack adagwiritsa ntchito zakuda, zoyera ndi zotuwa, zokhala ndi zitsulo zachitsulo, kupanga mawonekedwe apamwamba komanso apamwamba. Ndipo kuphatikiza zinthu za EFFY zodziwika bwino za Jaguar mu kapangidwe kazovala zodzikongoletsera, zimawunikira mzimu waluso wa EFFY komanso kukongola kwamtchire.

• Zakuda, zoyera, ndi zotuwa zokhala ndi matani achitsulo
• Apamwamba kalasi ndi wapamwamba zithunzi zotsatira
• Zithunzi za Jaguar za EFFY
• Mzimu watsopano komanso zokongoletsa zakuthengo

Results

Kulimbikitsa chizindikiritso cha mtundu ndi kusiyanitsa msika

Kupaka kwa Richpack kunathandiza EFFY kuti awonekere pamsika. Mapangidwe apamwamba ophatikizidwa ndi mutu wa Jaguar amalimbitsa chizindikiritso cha mtunduwo. Zinawunikiranso ma diamondi mkati, kukulitsa chidwi chawo komanso mtengo wake, zomwe zidapangitsa kuwonjezeka kwa 33.5% pakupeza makasitomala atsopano.

Kuwonjezeka kwa malonda ndi kukhulupirika kwa makasitomala

Kukongola kwa paketiyo ndi chidwi chatsatanetsatane kunkawonetsa khalidwe la zodzikongoletsera zomwezo. Izi sizimangokopa makasitomala atsopano, komanso zimalimbikitsa kukhulupirika kwa EFFY pakati pa makasitomala omwe alipo, kuonjezera mitengo yowombola.

Positive Green Impact

Pogwiritsa ntchito zodzikongoletsera zodzikongoletsera zopangidwa kuchokera ku chisankho cha Richpack cha zinthu zomwe zimagwirizana ndi chilengedwe, EFFY yonyamula mpweya wa carbon footprint ndi mpweya wa carbon ndizochepa kwambiri, zomwe zimathandizira ku chithunzi chabwino chamakampani komanso mogwirizana ndi zokonda za ogula za katundu wokhazikika wokhazikika.