Mukudabwa kuti zotengera zanu zimawononga ndalama zingati pamtundu wanu wa zodzikongoletsera? Ndilo funso lodziwika kwambiri lomwe tayankha m'zaka zathu 15 monga akatswiri opereka mapaketi a zodzikongoletsera. Chowonadi ndi chakuti, zimayambira pansi pa dola mpaka $25 pabokosi lililonse. Bukuli limaphwanya chilichonse - kuyambira zida mpaka kumapeto - ndikukuwonetsani momwe mungapangire ma CD odabwitsa omwe amateteza zidutswa zanu ndikukweza mtundu wanu, zonse zomwe zili mu bajeti yanu.
Timamvetsetsa kuti bizinesi ya zodzikongoletsera, kulongedza sikokwanira kungotengera chidebe. Ndiko kuyanjana koyamba komwe kasitomala amakhala nako ndi mtundu wanu, kazembe wachete pazabwino zanu, komanso gawo lofunikira la zomwe mumakumana nazo mu unboxing. Kupeza kusanthula mtengo wa phindu ndikofunikira.
Zinthu Zazikulu Zomwe Zimatsimikizira Mtengo Wanu Wopaka
Kuti timvetse mtengo wa zotengera zanu, tiyenera kuyang'ana zigawo zinayi zazikulu zomwe zimamanga mtengo womaliza. Ganizirani izi ngati ma levers omwe mungasinthire kuti mukwaniritse bajeti yanu komanso zolinga zanu. Kutengera zomwe takumana nazo zambiri, chilichonse chimakhala ndi gawo lofunikira pamtengo womaliza pabokosi lililonse.
Zinthu 4 Zofunika Kwambiri Pakuyika Kwawo Mitengo Infographic yowonetsa zinthu zinayi zazikuluzikulu zomwe zimakhudza mtengo wamapaketi: zida, kukula, kusindikiza, ndi kuchuluka.
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zipangizo Kusankha pepala, cardstock, kapena zipangizo zapadera ndizoyendetsa mtengo.
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Kukula & Kuvuta Mabokosi akuluakulu ndi mapangidwe ovuta omwe ali ndi makonda amafunikira zinthu zambiri komanso ntchito.
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Kusindikiza & Kumaliza Kusindikiza kwamitundu yonse, masitampu a zojambulazo, zojambulajambula, ndi laminate zimawonjezera mtengo womaliza.
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kuchuluka Ma voliyumu apamwamba amachepetsa kwambiri mtengo pagawo lililonse chifukwa cha kuchuluka kwachuma.
Chinthu 1: Zida Zoyikamo Zomwe mumasankha ndizomwe zimayendetsa mtengo kwambiri. Kwa zodzikongoletsera, timagwira ntchito ndi magulu atatu akulu, iliyonse imagwira ntchito yosiyana komanso mtengo wake. Kuti mulowe mozama muzosankha zenizeni, mutha kuwerenga kalozera wathu Momwe Mungasankhire Zida Zabwino Kwambiri za Mabokosi Odzikongoletsera
• Makatoni Opinda
Izi zimapangidwa kuchokera pamapepala ndipo ndizosankha zotsika mtengo zodzikongoletsera zamafashoni kapena zinthu zing'onozing'ono. Ndiopepuka, omwe amathandizira kuchepetsa mtengo wotumizira, komanso amapereka mawonekedwe abwino kwambiri osindikizira kuti azitha kutsatsa.
• Bokosi Lokhazikika s
Nthawi zambiri amatchedwa mabokosi oyika, awa ndi muyezo wa zodzikongoletsera zabwino komanso zapamwamba. Opangidwa kuchokera ku bolodi lachitali, lopindika, amakupatsirani chitetezo chapamwamba komanso kumva kolemetsa komwe kumawonetsa mtengo wokwera kwa makasitomala anu.
• Makatoni a Corrugated
Ngakhale sizodziwika kwambiri pakuyika zodzikongoletsera zoyambira, mabokosi a malata ndi ofunikira pakutumiza kwa e-commerce. Mapangidwe awo amkati opangidwa ndi zitoliro amapereka chitetezo chosayerekezeka paulendo, kuwonetsetsa kuti zodzikongoletsera zanu zokhala ndi mabokosi owoneka bwino zimafika bwino.
Chinthu 2: Kukula kwa Bokosi & Kuvuta Ndi zophweka: mabokosi akuluakulu amafuna zinthu zambiri ndipo motero amawononga ndalama zambiri. Komabe, kucholoŵana kulinso chinthu chofunika kwambiri. Bokosi lopangidwa mwapadera limafunikira chodulira chodulira ndipo chitha kuphatikizira kuphatikiza kovutirapo, kukulitsa mtengo wantchito.
Nthawi zonse timalangiza makasitomala athu kuti apange zotengera zomwe zimapereka zokometsera, zotetezeka pazodzikongoletsera zawo. Bokosi la mphete lopangidwa bwino silifunikira kukhala lalikulu kuti mumve bwino. Kuwongolera miyeso ndi gawo lofunikira pakuphunzira mmene kuchepetsa zodzikongoletsera ma CD ndalama
Chachitatu: Kusindikiza & Kutha Apa ndipamene chizindikiro chanu chimawala. Njira yosindikizira ndi kumaliza kwapadera komwe mumasankha kungasinthe bokosi losavuta kukhala chizindikiro chamtundu wosaiwalika. Kusindikiza kwapamwamba kwambiri ngati kusindikiza kwa offset kumapereka mitundu yowoneka bwino, yolemera bwino pama logo atsatanetsatane. Njira yosindikizira yokha ndi yotsika mtengo yosinthika. Kusindikiza kwapakitale , mulingo wamaoda apamwamba kwambiri, okwera kwambiri, umapereka kulondola kwamitundu koma uli ndi ndalama zoyambira zoyambira zosindikizira. Kusindikiza kwa digito imakhala yotsika mtengo pazing'onozing'ono komanso zovuta, zojambula zamitundu yambiri chifukwa sizifuna mbale, koma mtengo wamtengo wapatali ukhoza kukhala wokwera pamathamanga akuluakulu.
Kwa zodzikongoletsera zodzikongoletsera, zomaliza zapadera ndizofunikira kwambiri popereka zinthu zapamwamba.
Kusindikiza kwa Foil: Kupaka zitsulo zopangidwa ndi zitsulo (nthawi zambiri golide, siliva, kapena rose gold) ndikwabwino kwa ma logo ndi zolemba, zomwe zimawonjezera kukongola.Embossing & Debossing: Kupanga zokwezera (emboss) kapena zosindikizidwa (deboss) pa logo yanu kumawonjezera mawonekedwe owoneka bwino omwe makasitomala amakonda. Zotsirizirazi zimawonjezera mtengo wamtundu uliwonse-kuyambira pa $ 0.25 yowonjezerapo kuchotsera mosavuta kupitilira $ 1.50 pakupondereza kwazithunzi zazikuluzikulu - koma zotsatira zake pamtengo womwe ukuganiziridwa nthawi zambiri zimakhala zoyenera kugulitsa.
Factor 4: Kuchuluka kwa Order Kupanga ma CD achikhalidwe kumaphatikizapo mtengo wokhazikitsira mbale zosindikizira ndi kudula kufa. Mukayitanitsa zochulukirapo, ndalama zanthawi imodzizi zimafalikira pamayunitsi ambiri, kutsitsa mtengo pabokosi lililonse.
Ngakhale kuyesa pang'ono kwa mabokosi 500 kungawoneke ngati kwanzeru, kukulitsa oda yanu kukhala mayunitsi 2,000 kungachepetse mtengo wa bokosi lililonse ndi 30-50% kapena kupitilira apo. Timagwira ntchito limodzi ndi mabizinesi atsopano ndi ang'onoang'ono kuti tipeze kuchuluka komwe kumalinganiza ndalama zoyambira ndi mtengo wabwino kwambiri wa unit.
Momwe Kuyitanitsa Kumakhudzira Mtengo Wanu Pabokosi Tchati chosonyeza momwe mitengo yolongedza mwachizolowezi imatsika ndi kuchuluka kwa madongosolo, kuwonetsa phindu lachuma pakugula zambiri.
Kodi Mabokosi Odzikongoletsera Mwambo Amawononga Ndalama Zingati? Tiyeni tichoke ku chiphunzitso kupita ku zenizeni. Kuti tikupatseni chithunzithunzi chomveka bwino, tachepetsa mitengo yofananira kutengera masauzande a mapulojekiti omwe tamaliza amtundu wa zodzikongoletsera. Mutha kuwona zambiri mwa masitayilo awa m'gulu lathu lathunthu la makonda zodzikongoletsera mabokosi .
Makatoni Opindika Osindikizidwa Kwa zodzikongoletsera zamafashoni, zowonjezera, kapena mtundu pa bajeti yolimba, katoni yopindika yopangidwa bwino ndi yabwino kwambiri. Amatumizidwa mosabisa, kupulumutsa malo ndi katundu, ndipo amatha kusindikizidwa bwino kuti awonetse mtundu wanu.
Mtengo Woyerekeza: $ 0.50 - $ 2.50 pa unit.Zabwino Kwambiri: Mphete, mikanda yofewa, ndi mitundu ina imayang'ana pazithunzi zokongola komanso zokongola.
Mabokosi Okhazikika Okhazikika Iyi ndiye njira yopitira kumitundu yabwino kwambiri yodzikongoletsera. Kumanga kolimba kumapereka chitetezo choyambirira komanso kumveka bwino. Mtengo ukhoza kusiyana kwambiri potengera kukulunga kwa pepala ndi mtundu wa choyikapo chomwe chimagwiritsidwa ntchito mkati, monga thovu kapena velvet pad kuti agwire zodzikongoletsera.
Mtengo Woyerekeza: $ 2.00 - $ 10.00 pa unit.Zabwino Kwambiri: Mphete zachinkhoswe, zibangili, ndi chidutswa chilichonse chomwe chimapereka mtengo ndi chitetezo ndizofunikira kwambiri.
Zomaliza Zapamwamba ndi Zowonjezera Kwa zidutswa zamtengo wapatali, zowonongeka, kulongedza ndi gawo lofunika kwambiri pazochitika zamalonda. Mabokosi awa nthawi zambiri amakhala ndi zotsekera za maginito, silika kapena satin, masitampu odabwitsa a zojambulazo, komanso zoyikapo zamitundu yambiri, zokhala ndi makonda. Ntchito zamanja zomwe zimaphatikizidwa pakusonkhanitsa zimathandizira kwambiri pamitengo. Luso lopanga mkati mwa velvet yabwino ndilatsatanetsatane, komanso kumvetsetsa njira zopangira bokosi la zodzikongoletsera
Mtengo Woyerekeza: $8.00 - $25.00+ pa unit.Zabwino Kwambiri: Zodzikongoletsera zapamwamba, mawotchi apamwamba, ndi zosonkhanitsidwa zochepa pomwe unboxing iyenera kukhala chochitika chokha.
Ndi Chiyani China Choyenera Kuchita Bajeti? Vuto lomwe limagwera mabizinesi ndikunyalanyaza mtengo wopitilira bokosi lomwe. Monga bwenzi lowonekera, timakhulupirira kuti tikukonzekeretsani chithunzi chonse. Izi si "ndalama zobisika" koma mbali zofunika kwambiri pakupanga mwambo.
Ndalama Zopangira Zisanachitike (Kupanga, Uinjiniya & Kujambula) Kupanga mapangidwe omveka bwino komanso owoneka bwino kumafuna ukadaulo. Izi zikuphatikizapo khwekhwe loyambirira la zojambulajambula ndi macheke a prepress, pomwe gulu lathu limatsimikizira kuti mafayilo anu a digito ndi opangidwa bwino kuti asindikizidwe, kupewa zolakwika zodula. Pazinthu zovuta, izi zimaphatikizaponso zomangamanga kuti apange ndondomeko yomwe imakhala yotetezera komanso yogwira ntchito. Ngakhale ena ogulitsa amalipira izi, nthawi zambiri timaphatikizira kulumikizana ndi kapangidwe kake muzantchito zathu zamakasitomala. Prototyping, kapena kupanga zitsanzo zakuthupi kuti muvomereze, ndi gawo lofunikira kwambiri kuti muwonetsetse kuti zonse zili bwino musanapange zonse ndipo nthawi zambiri zimakhala ndi chindapusa chomwe nthawi zambiri chimabwerezedwa mwadongosolo.
Die Plates ndi Zida Kwa mawonekedwe aliwonse achikhalidwe, chodulira chapadera chiyenera kupangidwa. Momwemonso, kumaliza kwapadera ngati kupondaponda kwa zojambulazo kumafunikira mbale yokhazikika. Izi nthawi zambiri zimakhala zodula kamodzi. Pamadongosolo otsatizana a bokosi lomwelo, simudzasowa kulipiranso zida, zomwe zimachepetsa kwambiri mtengo wa kuyitanitsanso.
Kutumiza ndi Logistics Mtengo wotengera mabokosi omalizidwa kuchokera kumalo athu kupita kuchitseko chanu ndiye gawo lomaliza la chithunzithunzi. Kulemera ndi kuchuluka kwake ndizofunikira kwambiri pano. Ichi ndi chifukwa china chomwe kukhathamiritsa kukula kwa bokosi ndikofunikira kwambiri. Ndi zaka zathu za 15 zakuchita zinthu padziko lonse lapansi, titha kukuthandizani kupeza njira zotsika mtengo kwambiri zotumizira.
Momwe Mungachepetsere Mtengo Wanu Wapakiti Popanda Kutaya Ubwino Cholinga chathu ndikukuthandizani kuti mukhale ndi mawonekedwe apamwamba popanda mtengo wamtengo wapatali. Ndi za kusankha mwanzeru, mwanzeru. Nawa maupangiri anayi omwe timagawana nthawi zonse ndi makasitomala athu a zodzikongoletsera kuti awathandize kusamalira bajeti yawo moyenera.
Langizo 1: Konzani Makulidwe a Bokosi Lanu Yang'anani mosamala mzere wa malonda anu. Kodi kukula kwa bokosi limodzi kungagwire ntchito pamasitayelo angapo a ndolo? Kodi mutha kupanga masaizi awiri kapena atatu okhazikika pamabokosi anu onse? Kuyika miyeso yanu kumachepetsa kuchuluka kwa zida zapadera zomwe mukufuna ndikukulolani kuti muyike maoda akulu, otsika mtengo pakukula kulikonse.
Langizo 2: Khalani Anzeru ndi Zida ndi Zomaliza Simufunika belu lililonse ndi mluzu kuti mupange bokosi lodabwitsa. Nthawi zina, zochepa zimakhala zambiri. Ganizirani kugwiritsa ntchito zokutira zamapepala zapamwamba kwambiri koma kuyika chizindikiro chimodzi chokongola chosindikizidwa ndi zojambulazo. Njirayi nthawi zambiri imakhala ndi chiwopsezo chachikulu kuposa kugwiritsa ntchito zinthu zingapo, zosayang'ana kwambiri, ndipo imachepetsa mtengo.
Langizo 3: Konzekerani Pasadakhale ndi Kukonza Mwakuchuluka Kwambiri Njira imodzi yothandiza kwambiri yochepetsera mtengo wa unit yanu ndikuwonjezera kuchuluka kwa maoda anu. Timamvetsetsa kuti kuyenda kwandalama ndikofunikira kwa mabizinesi ang'onoang'ono, koma ngati mutha kulosera zomwe mukufuna kwa miyezi isanu ndi umodzi kapena chaka, kuyitanitsa imodzi kapena ziwiri zazikulu m'malo mwa ang'onoang'ono asanu kapena asanu ndi limodzi kumabweretsa ndalama zambiri.
Langizo 4: Gwirizanani ndi Katswiri, Osati Wopanga chabe Wopanga wamba akhoza kukupangani bokosi. Katswiri wazonyamula zodzikongoletsera, monga ife Richpack
Zotengera Zachangu
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Zofunika Kwambiri: Mtengo wanu womaliza umatsimikiziridwa ndi zinthu zinayi: zipangizo, kukula / zovuta, kusindikiza / kumaliza, ndi kuchuluka kwa dongosolo.
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Mitengo: Yembekezerani kulipira pakati pa $0.50-$2.50 pamakatoni opinda, $2.00-$10.00 pamabokosi okhazikika, ndi $8.00+ pamabokosi apamwamba apamwamba.
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Bajeti Yazambiri: Kumbukirani kuwerengera mtengo wanthawi imodzi "zosaoneka" monga kupanga, kujambula, ndi chindapusa cha zida.
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Sungani Mwanzeru: Njira zabwino kwambiri zochepetsera mtengo wa unit yanu ndikukulitsa kukula kwa bokosi, kusankha ndi zomaliza, ndikuwonjezera kuchuluka kwa maoda anu.
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Katswiri Nkhani: Kuyanjana ndi katswiri yemwe amamvetsetsa malonda a zodzikongoletsera amatha kuteteza zolakwika zamtengo wapatali ndikupangitsa kuti pakhale phindu lokhalitsa.
Mafunso Ofunsidwa Kawirikawiri
Q1: Kodi mtengo wanga wamtengo wapatali uyenera kukhala wotani?
A: Kutengera zomwe takumana nazo pamakampani opanga zodzikongoletsera, timalimbikitsa kugawira 5-15% yamtengo wogulitsira wazinthu zanu pakupakira. Pazinthu zamtengo wapatali, izi zitha kupita patsogolo kuti mupange zokumana nazo zamtengo wapatali. Ndalamayi imathandizira mwachindunji ku mtengo wa chinthu chomwe chili mkati mwake.
Q2: Kodi bajeti yeniyeni yoyambira bizinesi yaying'ono yodzikongoletsera ndi yotani?
Malo abwino oyambira nthawi zambiri amakhala pakati pa $1,500 mpaka $3,000. Izi zimakupatsani mwayi wokhala ndi mabokosi abwino kwambiri, monga makatoni opinda kapena mabokosi osavuta okhazikika, kukuthandizani kuti muwoneke bwino popanda kuyika ndalama zakutsogolo. Timakhazikika popanga mayankho omwe akugwirizana ndi bajetiyi.
Q3: Chifukwa chiyani kulongedza mwachizolowezi kumakhala kokwera mtengo kuposa zosankha zamasheya?
A: Kuyika kwa makonda kumapangidwira mtundu wanu, kuphatikizira ntchito yapadera yopangira, zida zamachitidwe (monga kudula kufa), komanso kupanga kodzipereka. Izi zimakuthandizani kuti mugwirizane bwino ndi malonda anu ndi dzina lanu, ndalama zomwe sizingafanane ndi katundu wanu. Ndiko kusiyana pakati pa suti yojambulira ndi imodzi yochoka pachoyikapo.
Q4: Kodi Minimum Order Quantity (MOQ) ndi chiyani pamabokosi odzikongoletsera?
A: Ngakhale izi zimasiyanasiyana ndi ogulitsa, akatswiri ambiri othandizira amapereka ma MOQ kuyambira mayunitsi 500-1000. Ku Richpack, timamvetsetsa zosowa zamakina omwe akubwera ndipo tapanga mizere yosinthika yosinthika kuti igwirizane ndi maoda ang'onoang'ono, kotero ndikwabwino kukambirana nafe zosowa zanu zenizeni.
Q5: Kodi kutumiza kumawonjezera ndalama zingati pamtengo wonse?
A: Ndalama zotumizira zimatha kusiyana kwambiri, nthawi zambiri zimawonjezera 10-20% ku mtengo wa dongosolo lonse malinga ndi kulemera, voliyumu, ndi kopita. Ichi ndichifukwa chake njira monga kukhathamiritsa kukula kwa bokosi ndi kugwiritsa ntchito zida zopepuka ndizofunikira pakuwongolera mtengo wapakatikati wapaketi yanu.
Kutsiliza Kumvetsetsa mtengo wamapaketi achikhalidwe ndiye gawo loyamba lopanga ndalama mwanzeru mumtundu wanu. Monga taonera, mtengo womaliza sichinsinsi koma chifukwa cha zosankha mwadala.
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Mtengo wanu wolongedza ndi wowongoka, kutengera zosankha muzinthu, kukula, kumaliza, ndi kuchuluka kwake.
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Kuyika ndalama pakuyika bwino ndi njira imodzi yolunjika kwambiri yokwezera mtengo wamtundu wanu ndikuwongolera zomwe makasitomala amawona.
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Njira yothandiza kwambiri yowonetsetsera kubweza kwakukulu pazachuma chanu ndikuyanjana ndi wogulitsa yemwe amamvetsetsa bwino zamakampani opanga zodzikongoletsera.
Mwakonzeka kupanga zoyika zomwe zimapangitsa kuti zodzikongoletsera zanu zisaiwale? Lumikizanani ndi gulu lathu la akatswiri lero kuti mufunse mafunso aulere, osakakamizika komanso mtengo wake. Lolani zaka zathu za 15 zikutsogolereni ku yankho labwino kwambiri.
KUYERA
