Malinga ndi lipoti kapangidwe ka phukusi
Kodi Packaging ya Perfume Yachizolowezi Ndi Chiyani? M'zaka zaposachedwa, kulongedza kwamafuta onunkhira sikungopangitsa kuti zopakazo ziziwoneka zokongola kwambiri, ngakhale zowoneka bwino zidzakulitsa mwayi wogula. Komabe, kupanga chosaiwalika cha unboxing kwa makasitomala ndiye chinsinsi chothandizira kumamatira kwa ogwiritsa ntchito.
Nazi momwemo:
Imayendetsa Chiwonetsero cha Ogula: Perfume ndi yaumwini, ndipo fungo lililonse limachita mosiyana ndi momwe thupi limapangidwira komanso mtundu wa khungu. Kupaka bwino kwambiri kuyenera kulumikizana ndi makasitomala pamlingo wamunthu. Malinga ndi Dotcom Distribution, 50% ya ogula ali okonzeka kupangira malonda anu ngati afika pamapaketi odziwika. Ngati zoyikapo ndizopadera komanso zokopa, ogula amatha kuziwona.Imakulitsa Chizindikiritso cha Brand : Kupaka kuyenera kukhala chithunzithunzi cha mtundu wanu—kaya ndi wapamwamba, wokonda zachilengedwe, kapena waluso. Ganizirani za Chanel, yokhala ndi bokosi loyera loyera, logo yakuda, ndi trim. Kuwoneka kosiyana kwa Chanel No. 5 kapena Thierry Mugler's Alien kumawonekera pa alumali, ndipo zopaka mafuta onunkhira aliwonse ndizowonjezera kununkhira komweko.Zogwira ntchito komanso zoteteza : Mafuta onunkhira abwino kwambiri ndi okhazikika komanso ovala kwautali kuti mabotolo anu onunkhira azikhala otetezeka paulendo komanso panthawi yawo pa shelufu yotanganidwa yogulitsa. Kusankha zida zoyenera ndi kapangidwe kake ndikofunikira pa izi.
Kenako, tiwona momwe mungapangire mapaketi abwino.
Njira Zofunika Zopangira Pazopaka Zonunkhira Mwamakonda Khwerero 1: Khazikitsani Cholinga Chonse Chokonzekera Monga tafotokozera mu blog iyi Pano
Mapangidwe amafuta onunkhira amaphatikiza zinthu zofunika kwambiri: mabotolo, mabokosi kapena makatoni, zoyikapo kapena zopaka, zolemba, ndi khadi lazidziwitso. Mapangidwe ndi zigawo zake zimatha kusiyana mosiyanasiyana kutengera chithunzi cha mtundu wanu, msika womwe mukufuna, komanso njira zonse zotsatsa.
Mukangopanga zolinga zanu, zoyika zanu ziyenera kuwonetsa uthengawo. Mwachitsanzo, kamangidwe kakang'ono kokhala ndi malankhulidwe achilengedwe atha kukhala ogwirizana ndi ogula omwe angagwirizane ndi chilengedwe, pomwe mitundu yolimba komanso zitsulo zowoneka bwino zimatha kukopa ogula omwe akufunafuna kwambiri. Kenako, tifufuzanso mbali zina za zopaka mafuta onunkhira.
Khwerero 2: Pangani Zopaka Zamkati Tikamalankhula za kulongedza kwamkati, timayang'ana kwambiri zigawo zoteteza mkati mwa bokosi lakunja. Gawoli ndilofunika kwambiri powonetsetsa kuti botolo la mafuta onunkhira limakhalabe bwino - lopanda zopsera, zowonongeka, kapena zowonongeka zina panthawi yotumiza. Kupaka mkati mogwira mtima kumapereka chitetezo ndi chitetezo, kusunga botolo molimba. Ndiye, mungapangire bwanji zoyika zamkati zomwe zimagwira ntchito?
Choyamba, sankhani botolo loyenera komanso kapangidwe kake. Zida zosiyanasiyana zimapereka zokongoletsa komanso zopindulitsa. Galasi ndi njira yopangira mafuta onunkhira apamwamba kwambiri chifukwa cha mawonekedwe ake apamwamba. Mukhoza kusankha galasi lozizira kapena loyera, malingana ndi momwe mukufuna kuwonetsera madzi. Mwachitsanzo, Bvlgari amagwiritsa ntchito mabotolo agalasi opangidwa mwaluso kwambiri omwe amaoneka ngati zidutswa za zojambulajambula. Koma mabotolo achitsulo amasonyeza mphamvu ndi kulimba. Kumaliza ngati golidi kapena siliva sikumangopereka kukhudza kwapamwamba komanso kuteteza mafuta onunkhira kuchokera kuzinthu zakunja monga kutentha ndi kuwala, zomwe zingakhudze kununkhira.
Botolo likakhazikitsidwa, onetsetsani kuti limakhala lotetezeka m'bokosi. Zoyikapo thovu, ma tray opangidwa, kapena zida zina zothandizira ndizothandiza kupewa kusuntha. Kuphatikiza apo, zida monga velvet kapena zomangira za silika zimapereka chitetezo komanso kukongola, zomwe zimapangitsa kuti unboxing ikhale yofunikira.
Pomaliza, ngati zoyika zanu zili ndi zinthu zina - monga mabotolo oyenda, makadi odziwika, kapena zida zina - ganizirani kuphatikiza magawo. Zoyika mwamakonda zomwe zili ndi zipinda zosiyana za chinthu chilichonse zimatsimikizira kuti chilichonse chizikhala cholongosoka komanso chotetezedwa. Zipinda zokonzedwa bwinozi sizimangosunga zinthuzo pamalo otetezeka komanso zimakulitsa chiwonetsero chonse, ndikupanga mawonekedwe osasinthika komanso oganiza bwino a unboxing.
Gawo 3: Kupanga Packaging Yakunja Kupaka kunja kwa mafuta onunkhiritsa kumagwira ntchito yofunika kwambiri poteteza katunduyo, kusonyeza mtundu wake, ndi kukopa maso a kasitomala. Nthawi zambiri imakhala ndi bokosi lakunja lolimba, zosankha zamitundu, typography, zithunzi, njira yotseka, ndi zinthu zogwira ntchito monga zilembo ndi ma barcode.
Popanga zoyika zakunja, ndikofunikira kuti pakhale mgwirizano pakati pa chitetezo ndi chiwonetsero.
Zida zapamwamba monga makatoni olimba kapena ngakhale zikopa zimatha kupanga kumverera kolimba, komaliza.
Utoto ndi chinthu chinanso chofunikira, chifukwa umalumikizana ndi zonunkhiritsa - ma pastel ofewa amatha kudzutsa ukazi ndi kukongola, pomwe mithunzi yolimba ngati yakuda ndi golide imawonetsa kunyada komanso kutsogola.
Pazinthu zomwe zimayang'ana kwambiri kukhazikika, zida zobwezerezedwanso kapena zotsimikiziridwa ndi FSC zimapereka zosankha zokomera zachilengedwe zomwe zimasungabe khalidwe lapamwamba komanso chizindikiritso cha mtundu.
Kuti muwongolere kapangidwe kake, ganizirani kuwonjezera mawonekedwe ngati matte kapena mapeni ojambulidwa. Mwachitsanzo, Chanel amadziwika ndi zojambula zakuda ndi zoyera zokhala ndi mawu a golide, omwe amatulutsa zinthu zapamwamba. Kumbali ina, Jo Malone amasankha mawu osalowerera ndale komanso mawonekedwe ofewa, ndikupanga mawonekedwe owoneka bwino koma ocheperako.
Njira yotsekera imawonjezeranso chidziwitso-kaya ndi kutseka kwa maginito kuti mumve bwino, mopanda msoko kapena riboni kuti mukhudze munthu, momwe bokosi limatsegukira limatha kukweza chidwi komanso kukhazikika.
Khwerero 4: Onjezani Tsatanetsatane Waumwini ndi Zokongoletsa Kuti zoyika zanu ziwonekere mopitilira muyeso, lingalirani zowonjezera zamakonda kapena zokongoletsera:
Kujambula Kwazojambula Zojambula kapena Kujambula : Kuwonjezera zojambula zachitsulo kapena zokometsera ku logo kapena m'mphepete mwa bokosi kumawonjezera kukopa kowoneka bwino, kumapereka kumverera kofunikira. Mitundu yambiri yapamwamba imagwiritsa ntchito zojambula za golide kapena siliva kuti zigwire kuwala ndikukopa chidwi cha mankhwala awo. Konzani bokosilo ngati zojambulajambula, pogwiritsa ntchito zojambula zosiyanasiyana, zojambula, kapena zokongoletsa kuti zikhale chinthu chowonetsera ndi kusonkhanitsa.Zokambirana : Onjezani zinthu zolumikizana m'bokosi, monga kuyika magetsi a LED, zida zomvera, kapena magawo osuntha, kuti bokosilo lizitha kulumikizana ndi ogwiritsa ntchito.
Maphunziro Ochitika: Kuphunzira kuchokera ku Best mu Viwanda Lancôme Idôle Lancôme's Idôle packaging, yomwe idapambana Mphotho Yabwino Kwambiri ya Packaging 2020, ndi chitsanzo chabwino chophatikiza zatsopano ndi zokongoletsa. Mapangidwe a botolo laoonda kwambiri komanso bokosi lakunja la minimalistic limalumikizana ndi ukazi wamakono pomwe amapereka chitetezo. Izi zikuwonetsa momwe mawonekedwe owoneka bwino, amakono angagwirizane ndi zochitika.
Guerlain La Petite Robe Noire Chovala chaching'ono chakuda chodziwika bwino chimalimbikitsa kulongedza kwa Guerlain's La Petite Robe Noire. Botololi limakhala ndi chithunzi chojambula cha kavalidwe, chokongoletsedwa ndi riboni yofiira, kuwonetsera mokongola kukongola kwa chizindikirocho ndi chachikazi. Ndi mapangidwe omwe amadzutsa nthawi yomweyo kalasi komanso mawonekedwe osatha.
Malingaliro Omaliza Kupanga zopaka zonunkhiritsa zogwira mtima ndi luso la kukongola, magwiridwe antchito, ndi chizindikiritso cha mtundu. Chilichonse chimakhala chofunikira - kuyambira pazosankha zakuthupi mpaka zoyika zoteteza. Mwachidule, pokhazikitsa zolinga zanu zopangira, kusankha zida zoyenera zopangira mkati ndi kunja, ndikuphatikizanso tsatanetsatane wamunthu, mutha kupanga ma CD omwe amateteza mafuta onunkhira ndikupanga chosaiwalika cha ogwiritsa ntchito.
Gwirizanani ndi Richpack kwa Katswiri Packaging Solutions Ngati mukuyang'ana mnzanu wonyamula katundu kuti akwaniritse masomphenya anu, Richpack Lumikizanani nafe
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