EFFY, ine mukurumbira wekuNorth America jewelry brand, yaida kurongedzerwa iyo yainyatsoratidza kuzivikanwa kwerudzi rwavo kuti ibude mumusika wemakwikwi.
Dzidza kuti takagadzira sei yakasarudzika, chic, uye eco-inoshamwaridzika zvishongo bhokisi iyo yakawedzera kutorwa kwevatengi ne33.5%.
EFFY ikambani inozivikanwa yezvishongo zvekuNorth America ine mavambo ekuMediterranean, yakavambwa muna 1979 naEffy Hematian. Hematian akasanganisa kusimba kweinjiniya, rudo rwemugadziri, uye ushingi hwemuzvinabhizinesi, uye akaisa zvinhu zvinoonekwa zveJaguar mumagadzirirwo ake ezvishongo.
Nekuda kwekuti vatengi vari kuramba vachida zvakawanda kubva pane zvavakaona, Effy aida nzira yekurongedza yaizoratidza zvizere hunhu hwekambani iyi kuti ibude pachena mumusika wezvishongo zvinokwikwidzana.
Kuti igadzire iyo yekuona sisitimu inopindirana nezwi remhando, EFFY yaida kugadzira chitarisiko chekurongedza uye ruzivo rwaizofadza kumapoka ayo evatengi, kusanganisira vashandi vewhite-collar munyika dzakaita seUnited States neCanada.
Iyo zvakare yakagadzira yakasimba uye inoyevedza brand toni, ichipa iyo zvishongo zvakanyanya chivimbo uye inoyevedza aura.
Richpack akashandisa iyo Brand Identity Prism modhi kugadzira iyo EFFY yekurongedza mhinduro. Pakugadzira bhokisi rezvishongo zveEFFY, Richpack akatyora yakajairwa bhokisi maitiro nekubatanidza chic dhizaini mubhokisi uku ichichengetedza kusimba uye shockproof mhedzisiro yepakeji, ichikwezva vatengi vanoteedzera kuzvimiririra kuburikidza nefashoni uye avant-garde zvishongo zvebhokisi dhizaini.
Richpack inoshandisa zvakakosha zveEFFY kugadzira bhokisi rezvishongo rakagadzirwa nehunyanzvi hwepamusoro, hwepamusoro uye humbozha, uye zvine hushamwari uye zvinodzokororwa zvinhu.
Zvinoenderana nemufananidzo weEFFY wemhando yekuona, Richpack yakashandisa nhema, chena uye grey, ine simbi dzematoni, ichigadzira yakakwirira-kirasi uye yakasarudzika yekuona maitiro. Uye kubatanidza EFFY's iconic Jaguar zvinhu mukugadzirwa kwezvishongo zvekurongedza, inosimbisa mweya weEFFY wekuvandudza uye kuyevedza kwemusango.
Kurongedza kwaRichpack kwakabatsira EFFY kumira kunze pamusika. Iyo chic dhizaini yakasanganiswa neiyo Jaguar theme inosimbisa iyo brand yakasarudzika kuzivikanwa. Yakajekesawo madhaimani mukati, ichiwedzera kukwezva kwavo uye kukosha kwaionekwa, zvichikonzera kuwedzera kwe33.5% mukutora kwevatengi kutsva.
Kunaka kwepakiti uye kutarisa kune zvakadzama kwakaratidza kunaka kwezvishongo pachazvo. Izvi hazvingokwezva vatengi vatsva chete, asiwo zvinosimudzira EFFY kuvimbika pakati pevatengi varipo, kuwedzera mitengo yekutengazve.
Nekushandisa mapurasitiki ezvishongo akagadzirwa kubva muzvinhu zvakasarudzwa naRichpack zvisingakuvadzi nharaunda, kurongedza kweEFFY kabhoni uye kuburitsa kabhoni kunoderedzwa zvakanyanya, zvichibatsira mukuva nemufananidzo wakanaka wekambani uye zvinoenderana nezvinodiwa nevatengi pazvinhu zveumbozha zvinogara kwenguva refu.
Ndapota tiudzei mhando yekurongedza kwenyu, huwandu, zvinodiwa nelogo, uye nguva yekutumira. Tichakubatsirai kuwana mhinduro inoenderana nezvinangwa zvenyu, bhajeti yenyu, uye danho rekukura.
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