Color Psychology uye Simba rayo muJewelry Packaging

Paunenge uchitenga, unoona kuti zvigadzirwa zvine mavara akajeka zvinokunakira iwe kupfuura izvo zvine rima toni. Izvi zvinoratidza kuti ruvara runobata basa rakakosha mukugadzira dhizaini. Asi unoziva here kuti color psychology inopesvedzera sei kutenga sarudzo uye bhizinesi rako? Pano, isu tichaongorora psychology yemavara mukurongedza uye mashandisiro emavara akakodzera kusimudzira kukwezva kwechigadzirwa uye kuwedzera kuzivikanwa kwemhando.

1. Nzwisisa Rudzi Psychology muPackaging

Colour psychology inodzidza kuti mavara anokanganisa sei maitiro emutengi uye kuita sarudzo. Mamwe mavara achamutsa manzwiro chaiwo uye ndangariro uye vanhu vanozorangarira manzwiro iwayo sechinhu chesarudzo. Abigail Turner, nyanzvi yendangariro, anocherekedza kuti tinogovera revo kumavara zvakavakirwa pamirangariro, ndangariro, uye pesvedzero dzenzanga. Misimboti iyi inoshandawo pakurongedza. Kune zvishongo zvezvishongo, zvinozoita mutsauko mukuru mukushambadzira kana iwe ukashandisa maitiro emavara. Uchishandisa mavara akakodzera muchigadzirwa uye kurongedza kwacho, unogona kumutsa manzwiro chaiwo uye kugadzira fungidziro inogara inoenderana nemhando yako yemhando.

2. Basa reRuvara Mukutengesa uye Packaging Dhizaini

Mukugadzira uye kurongedza dhizaini, mavara anopfuura kungoona zvinhu, iwo chinhu chakakosha chechiratidzo. Ruvara rune zvarinoreva mupfungwa izvo zvinogona kuunza hunhu, hunhu, uye meseji kune vatengi.

2.1 Mapesvedzero Anoita Rudzi Kutenga Sarudzo 

Mavara ane simba rakananga pamaitiro evatengi. Zvidzidzo zvakaratidza kuti 85 muzana yevatengi vanotumidza ruvara sechikonzero chikuru chavanotenga chigadzirwa. Izvi zvinoita kuti kusarudzwa kwemavara kuve chinhu chakakosha mukugadzira dhizaini, kunyanya kune zvishongo zvezvishongo zvinovavarira kugadzira hukama hwemanzwiro nevateereri vavo.  

Mavara akakodzera anogona kutaura meseji yerudzi rwako nehunhu nekungotarisa, nepo sarudzo isiriyo inogona kukanganisa chimiro cheiyo brand. Sezvakaita, bhuruu yakadzika inogona kuratidza kuvimba uye kuoma, nepo tsvuku ine simba inogona kuratidza chido uye simba. Kune mabhureki ezvishongo, zvakakosha kuti usarudze mavara asingangokwezva vateereri vako chete asiwo anoratidza hunhu hwemhando yako.

2.2 Mavara Akakurumbira uye Zvazvinoreva

Usati wasarudza palette yakakodzera yekurongedza zvishongo zvako, zvinodikanwa kuti uone kuti ndeapi mavara akakodzera mabhureki ako. Kazhinji, mavara aya anowirirana nezvirevo zvinotevera.

• Green: kukura, kuchengetedzeka, uye mufaro, sarudzo yakakwana kune eco-inoshamwaridzika mhando
• Ndarama: kupfuma, kubudirira, uye mukurumbira, zvichiita kuti ive sarudzo yakakurumbira yekurongedza zvishongo zvepamusoro.
• Purple: humambo, humbozha, hunyanzvi, hwakanakisa kana hwepamusoro-hwemhando, uye zvigadzirwa zvehunyanzvi kana zvitsva.
• Dema: runako, simba, uye huchenjeri, hunowanzo shandiswa kune premium kana minimalist dhizaini.
• Ichena: kuchena, kupusa, uye kunaka, yakanakira akachena uye echinyakare ekurongedza masitaera.
• Pink: zverudo, hunyoro, uye hukadzi, yakanakira mhando dzakanangana nevadiki kana kupfuura vakadzi vateereri.

Mavara akakosha mukuziva uye kuziva mhando. Nekudaro, zvakakosha kuti uwirirane pane ako ese ekurongedza madhizaini, senge logo, webhusaiti zvinoonekwa, uye zvimwe zvekushambadzira zvinhu, kwete mupakeji chete.

3. Zvishongo Zvishongo zvine Mavara Akabudirira Packaging 

Heano mamwe akabudirira mabhureki ezvishongo ane hunyanzvi hwekushandisa ruvara mukurongedza kwavo.

• Tiffany & Co imhando inomiririra rudo, kunaka, kirasi, uye kuoma. Vakasarudza turquoise yebhuruu, yakakurumbira muzana ramakore rechi 19 seruvara rwemhando. Turquoise yakazotorwa sedombo risingagoneki, chimiro chapfuura kusvika nhasi. Ikozvino, ivara rinofanana neTiffany & Co.
• Zvishongo zveCartier zvave zvinomiririra pfuma, mhiko, uye rudo. Semhando yakakurumbira yemhando yepamusoro, kurongedza kwayo kwakadzika dzvuku ine dhizaini yakasarudzika chirevo chakashinga kuratidza nhoroondo yayo yehunyanzvi uye yakasarudzika.

4. Kusarudza The Right Packaging Colors

Kusarudza mavara ekurongedza akakodzera emhando yako yezvishongo zvinoda chiyero pakati pekunzwisisa mavara psychology uye kuenderana nehunhu hwemhando yako. Hezvino zvimwe zvinhu zvekufunga nezvazvo pakusarudza mavara akakodzera:

4.1 Mucherechedzo Ruvara Psychology

Sarudza kuti ndeupi ruvara runogona kuenderana nemhando yako yemhando. Mavara akasiyana anogona kumutsa manzwiro akasiyana kubva kune vatengi vako. Naizvozvo, sarudza muvara wakakodzera kuti uenzanise yako brand hunhu uye hunyoro. Pamusoro pezvo, kuve nechokwadi chekushandisa iwo ruvara rwakafanana pakushambadzira, nekuda kwekuenderana kunosimbisawo kuzivikanwa kwemhando uye kuvimbika.

Funga nezverudzi rwako semunhu uye zvibvunze: Unoda kuti vateereri vako vaone sei mhando yako? Ndezvipi zvinokosha, zvaunofarira, uye manzwiro aunoda kuratidza? Unoda kuzvisiyanisa sei kubva kune vakwikwidzi vako?

4.2 Target Vateereri Muvara Zvaunofarira

Nzwisisa mavara ekuda kwevateereri vako. Edza kuona kuti ndeapi marudzi emavara angavafadza. Iwe unogona kuita ongororo kana kubvunzurudza nevateereri vako kuti vaunganidze manzwisisiro pamusoro pezvavanofarira zvemavara uye masangano.

Izvo zvakakosha kuti uzive kuti ndiani wako akakodzera mutengi uye zvavanotarisira kubva kune yako brand. Vateereri vako ndivo vangangotenga zvigadzirwa kana masevhisi ako, uine humwe hunhu, zvinodiwa, uye zvaunofarira. Iwe unogona kuvimba nemidziyo yakadai seongororo kana kubvunzurudza kuti iwe ugadzire nhoroondo yakazara yemusika wako waunoda. Demographics, hunhu hwepfungwa, maitiro, marwadzo, uye zvinangwa zvinofanirwa kutariswa mune iyi kesi. Nekuziva kuti vateereri vako ndevapi unogona kusarudza mavara anozovafadza pamwe nekuenderana nehurongwa hwavo hwekukosha.

Semuyenzaniso, sarudzo yaTiffany ye“Tiffany Blue” inomiririra huduku, fashoni pamwe nokugwinya nokudaro zvichisiya vanhu vane chitarisiko chitsva pamhando dzakasiyana-siyana.

4.3 Ruvara Performance Analytics

Ongorora data kubva kumashambadziro ekutanga ekushambadzira uye kutengesa kuti uone kuti ndeapi mavara ainyanya kushanda mukukwezva vateereri vako.

Kune zvishongo zvekurongedza mabhureki, kuongororwa kweA / B kunonyanya kukosha. Kutanga, mabhokisi maviri ezvishongo anogona kugadzirwa nemhando dzakasiyana dzemavara.

Semuyenzaniso, chirongwa A inosanganisira kushandiswa kwechinyakare dema negoridhe musanganiswa. Iyo dema kumashure inosimbisa kuvanzika uye hunhu nepo mitsetse yegoridhe yekushongedza inowedzera kubata kweumbozha, zvichiratidza kukosha uye nekusingaperi matombo anokosha.

Ronga B anotora kunze yakachena yakachena chiedza bhuruu plus sirivheri mix-up; dhizaini yebhuruu yekurongedza inopa imwe ratidziro yekudzikama uye kutsvinda ukuwo kucheka sirivha kunoratidzika kunge nyeredzi dzinopenya dzinomiririra kuchena uye kupenya kwezvishongo.

Mukutarisa kubatanidzwa kwevateereri, kune nzira dzakawanda dzekuita izvozvo. Mapikicha akadai anogona kugovaniswa pasocial media mapuratifomu se Instagram nezvaanofarira, makomendi, uye migove yekutevera ficha. Semuyenzaniso, regai vashandisi vavhote pa Instagram kuti ndeipi vhezheni yavanoda kuva nayo mumaoko avo vachivakumbira kuti vape chikonzero chesarudzo yavo muchikamu chekutaura. Vanhu vanogona zvakare kushandisa maturusi ekuongorora dhata kuyera nguva inopedzwa nemunhu achiona mufananidzo wacho pamwe nemitengo inodzvanywa nevanhu pairi kuti vatarise mavhezheni emifananidzo anonyanya kushanda kuti mushandisi atarise.

4.4 Mukwikwidzi Wemavara Ongororo

Dzidza mukwikwidzi wekurongedza dhizaini uye tarisa kuti ndeapi mavara avanoshandisa, uye kuti anokanganisa sei mabhii avo uye maonero echigadzirwa.

4.5 Mavara Trends muPackaging Dhizaini

Isa color psychology kune yako yekurongedza dhizaini. Nzwisisa kuti mavara chaiwo anounza sei manzwiro akasiyana kana maonero muvatengi. Uyezve, mabhureki anofanirwa kutarisisa mafambiro emavara muindastiri uye nekubatanidza mafambiro eruvara mukumwe kurongedza.

5. Mhedziso

Muchidimbu, ruvara chishandiso chine simba chekushambadzira brand. Nekusarudza mavara akakodzera, mhando dzinogona kukanganisa maonero evatengi, kutyaira sarudzo dzekutenga, kuwedzera kuumba kuzivikanwa kwemhando, uye kuzvisiyanisa kubva kune vanokwikwidza.

Kumhando dzezvishongo, inzira iri nyore asi inoshanda yekuzvisiyanisa kubva kune vamwe nekunzwisisa uye kushandisa colour psychology kugadzira inoyevedza kurongedza. Saka iwe ungangoda kugadzirisa kurongedza kwako kubva kune mavara kune ese ruzivo. Richpack mubatsiri mukuru anopa anokwikwidza zvishongo zvekurongedza zvigadziriso zvine tsika sarudzo senge zvinhu, mavara, uye matekiniki.

Kunyangwe iwe uchida mabhokisi akasimba-mavara kana zvishongo zvine mavara ezvishongedzo, isu tiri pano kuti tibatsire nemhinduro dzedu dzakakwana. Kugadzira kurongedza kune simba kune yako brand kunotanga pano.

Ruvara ndiwo mutauro wekutanga wekutaurirana nevatengi, asi kurongedza zvakanaka kunoda kubatanidza ruvara, zvinhu, chimiro, uye nyaya yerudzi rwechigadzirwa. Gwaro Rakazara Rekugadzira Packaging inoongorora kuti ingagadzira sei mhedzisiro iyi nenzira yakarongwa.