Momwe Kampani Yogulitsa Zodzikongoletsera ku US Inapangira Ma Packaging Apamwamba Ndi MOQ Yotsika

Background

Kampani yodziwika bwino yochokera ku US yogulitsa zodzikongoletsera ya DTC inali kukonzekera kuyambitsa zosonkhanitsa zake zoyambirira za mphete ndi mikanda yocheperako. Gululo linkafuna kuti zinthuzo ziwoneke zokongola komanso zokonzeka kuyambira pachiyambi, makamaka chifukwa kulongedza zinthuzo kungathandize kwambiri pakupanga mawonekedwe oyamba, kukopa mphatso, komanso kufunika kwa zinthuzo.

Monga makampani ambiri oyambitsa, kasitomala sankafuna kudalira ma phukusi azinthu wamba. Nthawi yomweyo, kuyitanitsa ma phukusi ambiri msanga kungapangitse kuti zinthu zikhale zovuta kwambiri komanso kuonjezera chiopsezo panthawi yoyambitsa.

Mtundu umafunika a mwambo zodzikongoletsera ma CD yankho lomwe lingathandize kuchuluka kochepa kwa oda pamene akuthandizabe kuti zosonkhanitsira ziwoneke zapamwamba komanso zadongosolo m'maso mwa makasitomala.

Zosankha Zofunika Kwambiri

• Kusinthasintha kochepa kwa MOQ pa oda yoyamba yocheperako
• Chiwonetsero chapamwamba kwambiri choyenera kutulutsidwa kwa kampani
• Chitetezo cha zinthu pa mphete ndi mikanda
• Kulamulira bajeti panthawi yoyambirira ya kukula
• Kuyitanitsa mobwerezabwereza kuthekera kwa kukulitsa zinthu mtsogolo

mavuto

Kasitomalayo anakumana ndi mavuto angapo okhudzana ndi kulongedza zinthu zomwe zimafanana ndi makampani oyambira komanso opanga zodzikongoletsera zazing'ono.

Choyamba, kuchuluka kwa oda kunali kochepa. Mapaketiwo ankafunika kugwira ntchito kuti achepetse kutulutsidwa popanda kukakamiza kampaniyi kuti ipereke zambiri pasadakhale.

Chachiwiri, kampani yatsopanoyi inkafuna kupewa mawonekedwe wamba a ma phukusi wamba. Popeza kampaniyi inali kulowa pamsika wopikisana, gululo linkafunika premium zodzikongoletsera ma CD zomwe zingathandize kupereka chithandizo chabwino komanso champhamvu kuchokera kwa makasitomala oyamba.

Chachitatu, ma CDwo anayenera kuteteza mphete ndi mikanda bwino panthawi yotumiza ndi kutumiza. Kasitomala ankafuna kuti bokosilo lizioneka lokonzedwa bwino, koma linkafunikanso kugwira ntchito bwino.

Pomaliza, njira yopangira zinthu iyenera kukhala yomveka bwino kuposa momwe idakonzedwera poyamba. Kampaniyo inkafuna njira yothetsera mavuto yomwe ingayambe pang'ono, koma ikadali maziko a kupanga zinthu mobwerezabwereza komanso kukhazikika kwa zinthu zomwe zakonzedwa.

Njira Yothetsera

Richpack adapanga ma CD ang'onoang'ono opangidwa ndi zodzikongoletsera yankho lomwe limapereka njira yolinganiza, yothandiza, komanso yowonjezereka mtsogolo.

M'malo mowonjezera ma phukusi, polojekitiyi inayang'ana kwambiri zinthu zomwe zinakhudza kwambiri mtengo womwe unkawonedwa: kapangidwe ka bokosi, kapangidwe ka zinthu, mawonekedwe a logo, ndi kapangidwe ka zinthu zoyikidwa. Izi zinathandiza kasitomala kupanga mawonekedwe apamwamba kwambiri kwa makasitomala pomwe akusunga njira yopangira ma phukusi kukhala yeniyeni pa kukula kwa oda yoyambira.

Mafotokozedwe a Mapaketi / Kusanthula kwa Mayankho

kalembedwe kabokosi: Bokosi la zodzikongoletsera lolimba losavuta kugwiritsa ntchito MOQ

Zofunika: Pepala lopangidwa bwino kwambiri pamwamba pa bolodi lolimba

Ikani Mtundu: Choyikapo mphete ndi mikanda

Logo Imatha: Ntchito yoyera ya logo yodziwika bwino

Cholinga ChoyambiriraMawonekedwe apamwamba opanda kukakamizidwa kwakukulu kwa zinthu zomwe zili m'sitolo

Zabwino Kwambiri KwaMakampani oyambira zodzikongoletsera, ogulitsa ang'onoang'ono, ndi kuyambitsidwa koyambirira kwa DTC

Chifukwa Chake Yankholi Linagwira Ntchito

Njira yothetsera vutoli inagwira ntchito chifukwa inkayang'ana kwambiri tsatanetsatane wa phukusi lomwe linali lofunika kwambiri panthawi yoyambitsa.

Kapangidwe ka bokosi losankhidwa kanali koyenera ma CD odzipangira zodzikongoletsera otsika a MOQ, zomwe zinathandiza kasitomala kukhala wosinthasintha komanso kuchepetsa zoopsa zosafunikira. Nthawi yomweyo, kapangidwe kolimba kanathandiza kuti phukusili lizimveka lolimba komanso lokonzeka kuperekedwa mphatso kuposa phukusi loyambira wamba.

Kapangidwe kake kapamwamba kwambiri kanathandiza kuti bokosilo likhale logwira mtima, zomwe ndizofunikira kwambiri kwa makampani odzipangira zodzikongoletsera omwe akuyesera kulimbitsa chidaliro ndikukweza mtengo wake. Kumaliza kwa logo ya kampaniyi kunalimbitsa kuzindikira popanda kufunikira kapangidwe kovuta kwambiri.

Mkati mwa bokosilo, choyikamocho chinathandiza kuti mawonekedwe ndi chitetezo ziwoneke bwino. Izi zinathandiza kuti mphete ndi mikanda zigwire bwino kwambiri pamene zinthu zotsegula bokosilo zimveke zoyera komanso zokonzedwa bwino.

Chofunika kwambiri, njira yonse yopangira zinthu inali yothandiza pakukula kwa mtsogolo. Kasitomala adatha kuyamba ndi bokosi la zodzikongoletsera lapadera kuti agwiritse ntchito kuyambira pachiyambi, kenako n’kusunga njira yofanana yopangira zinthu pamene kuchuluka kwa oda kumawonjezeka pambuyo pake.

Results

Chiwonetsero Choyamba Cholimba

Njira yomaliza yopangira zinthu inathandiza kasitomala kuyambitsa ndi ulaliki waukadaulo komanso wogwirizana ndi mtundu wake. M'malo modalira ma phukusi wamba, kampani yatsopanoyi inayambitsa zosonkhanitsa zake zoyambirira ndi bokosi lomwe linkamveka lokongola, lamphatso, komanso logwirizana ndi chithunzi cha mtundu wake chomwe akufuna.

Ma phukusi atsopanowa adapanganso chithunzi chabwino kwambiri kwa makasitomala, zomwe zidathandiza kuti kampaniyo iwoneke yokhazikika kuyambira pachiyambi.

Yomangidwa Kuti Ikule Bwino

Poganizira momwe zinthu zikuyendera, pulojekitiyi inapatsa kasitomala njira yothandiza yopezera mabokosi okongoletsera opangidwa mwapadera kuti mabizinesi ang'onoang'ono akule. Mwa kulinganiza MOQ yochepa, chitetezo cha zinthu, ndi mawonekedwe apamwamba, Richpack inathandiza kampaniyi kupanga maziko oti igwirizane ndi zosowa zoyambira nthawi yomweyo komanso kubwereza maoda pambuyo pake.

Izi zinapangitsa kuti phukusili likhale loyenera osati koyamba kokha, komanso gawo lotsatira la kukula kwa kampaniyi.