Founded in 1890, Majorica is the world-renowned jewelry brand of the Spanish Royal Family. Majorica’s commitment to marine conservation led to the innovative development of artificial pearl technology.
With the growing demand for sustainable packaging, Majorica sought a packaging solution that reflected its philosophy of marine conservation and its classic meets today’s aesthetic.
Majorica jewelry packaging design needs to be balanced and innovative in terms of inheriting the brand’s history, meeting modern aesthetics, achieving environmental sustainability, protecting product safety, and controlling cost-effectiveness to meet the challenges of a diverse marketplace.
It is necessary to create packaging that can show the brand’s deep history of more than 130 years and reflect modern aesthetics, and at the same time to design environmentally friendly packaging that meets the goals of sustainable development.
Richpack used the Circular Economy Packaging Design Model for Majorica’s pearl jewelry packaging design. Richpack used environmentally friendly materials such as paper from sustainably managed forests or recycled plastics to create the jewelry carton and incorporated a biodegradable material support liner.
The packaging is also clearly labeled with an environmental message to convey the brand’s eco-friendly philosophy to consumers. In terms of structural design, Richpack adopts a modular design to ensure the safety and beauty of the jewelry through easy disassembly and recycling.
Richpack also incorporates elements of Majorica’s history and environmental philosophy into its packaging, telling the story of the Majorica brand through the copy and graphics on the packaging, using motifs, emblems, or symbols from Spain or Europe that are steeped in history as a tribute to the brand’s heritage and history. The choice of classical gold, silver, and pearl white complements the natural color of the pearls, conveying a sense of class and timelessness. Bringing precious handcrafted pearl jewelry out-of-the-box experience to Majorica’s consumers.
On social media such as IG, Majorica's brand image of marine conservation philosophy and exquisite pearl manufacturing was more widely mentioned, with a 40% increase in positive feedback. More beauty-loving and fashion savvy consumers were made to see the environmental significance and craftsmanship value of Majorica's exclusive man-made pearls.
Through Richpack's meticulous packaging cost control, Majorica has also achieved a reasonable reduction in jewelry packaging costs, while increasing the perceived value of its products in the marketplace by improving the design and quality of its packaging.
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