Marks & Spencer Custom Packaging

Background

Marks & Spencer was born in its infancy in 1884 in an open air market in Leeds, Yorkshire.Today, M&S is the UK’s largest multinational commercial retail group and one of the UK’s iconic companies. M&S is renowned for its commitment to quality, innovation and customer satisfaction. As consumers’ demand for sustainable and aesthetically pleasing packaging continues to grow. M&S recognizes the need to improve its packaging strategy to better align with brand identity and environmental responsibility.

Challenges

On the one hand, M&S’s existing packaging solution have difficulties in expressing the brand’s elegance and premium quality. On the other hand, M&S’s existing packaging also struggled to meet growing environmental concerns. M&S needs customized packaging solutions that can solve packaging challenges. However, customized packaging service requires complex processes such as design approval, mold development, and production. In addition, customized packaging typically requires longer delivery times from design to production.

M&S is committed to achieving net-zero carbon emissions by 2040, and further reducing and reusing plastics and packaging is an important step in achieving this goal. To this end, M&S sought a partner who could help them meet the need for low carbon packaging while incorporating classic and contemporary elements in their packaging. 

Solutions Approach

After a joint communication, Richpack had provided a sustainable packaging solution within a very short period of time. Which incorporated a sleek, modern aesthetic and responsible materials. The elegant, eco-friendly design also resonates with Marks & Spencer’s target audience. In addition, Marks & Spencer encourages consumers to recycle their carrier bags, making a positive impact on the environment.

Results

25% Reduction in Packaging Costs

In addition, the cost-effective packaging solutions provided by Richpack have enabled Marks & Spencer to optimize its operational expenses. Richpack utilized high-quality, eco-friendly materials such as recycled paper and minimal recyclable components, resulting in a 25% reduction in M&S's packaging costs. This has further improved the overall profitability and sustainability.

20% Increase in Customer Loyalty

Richpack packaging solutions enable M&S to efficiently approach sustainability while maintaining its brand image and core values. M&S customer research shows that customer satisfaction and loyalty increased by around 20% after upgrading to green packaging. Consumers are increasingly appreciating the harmonious blend of traditional elegance and modern sensibilities in packaging design.

60 Million Units of Plastic Reduced

Since 2018, M&S has reduced 60 million units of plastic in the Clothing & Home sector. Richpack's customized green packaging service provides strong packaging technology and design support to reduce unnecessary packaging in products and supply chains.