Holiday Packaging Ideas for B2B Brands This Season

As the holiday season approaches, packaging becomes more than a strategic tool for brand storytelling, customer engagement, and increased sales performance. For B2B brands, especially in the competitive jewelry and gift sectors, holiday packaging offers a powerful opportunity to stand out in crowded markets, create memorable unboxing experiences, and drive retailer and end-customer loyalty.

In this guide, we explore nine of the most impactful packaging trends shaping the 2025 holiday season—each designed to help B2B businesses elevate their product presentation, align with evolving consumer expectations, and capture greater market value during the year’s busiest sales cycle.

At Richpack, we’ve helped hundreds of clients—from jewelry manufacturers to premium gift brands—transform their seasonal packaging into powerful tools for brand storytelling and customer retention.

Why Holiday Packaging Matters in B2B

Market Impact Statistics

The global jewelry box packaging market has demonstrated remarkable resilience and growth, valued at $177.09 billion in 2024 and projected to reach $302.50 billion by 2034, representing a robust CAGR of 5.5%. This growth trajectory underscores the critical importance of strategic packaging decisions for B2B manufacturers.

• 2024 Online Holiday Spending: $241B (+8.4%)
• Luxury Packaging Market CAGR: 4.20%
• Holiday Gift Packaging Growth: 6.5% CAGR

Packaging Influence on Purchases

• Enhanced Perceived Value: Holiday packaging boosts perceived value for retailers and end-users, with research indicating that packaging receives more than 50% of customer attention for jewelry products.
• SKU Differentiation: Strategic holiday packaging helps B2B brands differentiate product lines during peak shopping seasons, when consumer spending reaches an average of $902 per person.
• Brand Recognition & Loyalty: Memorable unboxing experiences drive brand recognition and buyer satisfaction, with 74% of consumers stating that packaging design influences their purchasing decisions.

Jewelry Box Packaging Market Projections

9 Trending Holiday Packaging Ideas

1. Festive Colors that Stand Out

Color psychology plays a crucial role in consumer perception and purchasing decisions. Traditional holiday colors continue to dominate the luxury packaging segment, with classic red and green combinations generating 23% higher engagement rates during the holiday season.

• Classic Combinations:
  • Deep red with gold accents
  • Forest green with silver foil
  • Burgundy with cream details
• Luxury Alternatives:
  • Black with gold stamping
  • Navy with silver embossing
  • Warm neutrals with copper

2. Seasonal Graphic Patterns

Incorporating seasonal graphic elements creates an immediate emotional connection with consumers. Research indicates that limited-edition packaging designs increase perceived product value by up to 31% compared to standard packaging alternatives.

• Implementation Strategy:
  • Exterior patterns for shelf appeal and brand recognition
  • Interior patterns for enhanced unboxing experience
  • Coordinated tissue paper and insert designs
  • Seasonal motifs that align with brand identity

3. Scandinavian Sweater-Inspired Prints

The Nordic design aesthetic has gained significant traction in luxury packaging, with Scandinavian-inspired patterns showing an 18% increase in consumer preference over the past two years. These designs evoke feelings of warmth, craftsmanship, and authenticity.

• Key motifs: Reindeer, Snowflakes, Pine Trees

4. Rustic Kraft Simplicity

Sustainability concerns are driving 67% of consumers to prefer eco-friendly packaging options. Kraft paper solutions have experienced a 43% increase in B2B demand, particularly among brands targeting environmentally conscious demographics.

Richpack offers biodegradable kraft boards printed with water-based inks, ideal for eco-conscious collections.

If you are interested in eco-friendly packaging options, please read here.

Sustainability Benefits:
· 100% recyclable and biodegradable
· Cost-effective production
· Lower carbon footprint

· Customizable with natural dyes

5. Monochrome Minimalism

Minimalist packaging design has shown remarkable staying power, with monochromatic schemes preferred by 52% of luxury consumers. This approach allows product quality and brand craftsmanship to take center stage while maintaining sophisticated aesthetic appeal.

• Color Schemes:
  • Pure black and white contrast
  • Warm gray gradients
  • Cream and ivory tones
• Target Markets:
  • High-end fashion jewelry
  • Contemporary design brands
  • Millennial/Gen Z consumers

6. Embossing for Texture & Branding

Tactile packaging elements create memorable brand experiences, with embossed designs increasing brand recall by 35%. The combination of visual and tactile elements triggers multiple sensory responses, enhancing perceived product value and quality.Using gravure and letterpress techniques, we create precise embossing that enhances logos and motifs with exceptional depth.

Technical Applications:

• Logo and brand mark highlighting

• Texture pattern creation

• Holiday motif enhancement

• Premium surface finishing

7. Foil Stamping for Luxury Appeal

Foil stamping represents the pinnacle of luxury packaging finishing, with metallic accents increasing perceived value by an average of 47%. Gold and silver foil applications are particularly effective during holiday seasons.

• Gold Foil Applications:
  • Brand logos and typography
  • Border and accent details
  • Holiday pattern highlights
• Silver Foil Applications:
  • Modern, sleek aesthetics
  • Winter theme coordination
  • Premium product positioning

Richpack offers full custom production with foil, embossing, and specialty material sourcing—all optimized for U.S. retailers through our New York warehouse network.

8. External Add-Ons

External packaging embellishments create immediate visual impact and enhance perceived gift value by up to 28%. These cost-effective enhancements provide wholesale-ready presentation. For wholesale clients, Richpack offers pre-tied ribbons, foil-stamped hang tags, and branded packing tape for ready-to-ship solutions.

• Examples: Ribbons, Gift Tags, Bells, Custom Tape

9. Internal Add-Ons

Internal packaging elements significantly enhance the unboxing experience, with branded tissue paper and coordinated inserts increasing customer satisfaction scores by 41%. Need help bringing this idea to life? Richpack’s in-house design team can guide you from concept to delivery, with rapid sampling and expert material sourcing.

• Strategic Implementation:
  • Branded tissue paper with logo
  • Personalized thank-you notes
  • Coordinated stickers and seals
  • Care instruction cards

Holiday Packaging ROI Analysis

Expected ROI by Packaging Strategy

• Increased Perceived Value: 28%
• Enhanced Brand Recall: 35%
• Customer Satisfaction Increase: 41%

Implementation Strategy Matrix

Key Strategies

• Be Bold, Be Seasonal, Be Strategic:
  • Mix and Match: Combine multiple packaging ideas based on budget constraints and product line positioning.
  • Drive Sales Impact: Strategic packaging investment correlates with stronger B2B sales performance.
  • Partner Success: Encourage retail partners to leverage packaging expertise as a selling point.

Ready to Transform Your Holiday Packaging Strategy?

Whether you’re designing for luxury jewelry, sustainable fashion, or curated gift sets, Richpack can turn your holiday packaging vision into a market-ready reality.
Contact Richpack’s B2B team for tailored solutions, design consultation, and supply chain support that delivers—on time, and on brand.