3 Key Reasons Why DTC Brand Packaging Costs Outpace Those of Physical Stores
2025-02-24
Is damage to jewelry during transportation a result of poor quality of the jewelry itself? Not really. According to Silver Edge Packaging’s 2024 Packaging Industry Report, improper sizing is the leading cause of jewelry damage during transportation, accounting for 23% of total jewelry damage. Therefore, as jewelry packaging experts, Richpack has an obligation to help you, as a jewelry brand, choose the right jewelry box size. In this article, we will comprehensively explain all the knowledge you need to measure jewelry boxes and how to choose the ideal size for your specific needs, helping you save time, money and energy, and find the most perfect storage solution to keep your jewelry firmly fitted, beautifully presented and safely transported.
Jewelry boxes serve multiple critical functions:

The leading packaging industry body (ISTA, or an authoritative global packaging association) recommends that jewelry items should have at least 1/4 inch clearance on all sides within their packaging to prevent damage during handling and transportation. This small detail can make a significant difference in customer satisfaction and product longevity. Often it is the small details that impress customers.
The first step in creating a perfectly sized jewelry box is accurately measuring the internal dimensions—not the exterior. Why? Because it’s the internal space that determines how well your jewelry fits, stays protected, and presents itself to the customer. Use a ruler or tape measure and round each measurement to the nearest whole inch for consistency.
But before you start measuring, it’s important to understand the three key dimensions: length, width, and height (or depth).
Length: This is the longest side of the box when viewed from the top.
Width: The shorter side when looking at the box from above.
Height (or Depth): This is the vertical side, perpendicular to both length and width. Depending on the box design, some industries refer to this as “depth,” but it serves the same function.
Industry Tip: While “depth” and “height” are often used interchangeably, the industry-standard order when specifying box dimensions remains consistent:
Length × Width × Height (L × W × H) or Length × Width × Depth (L × W × D).

For taller boxes (like pendant or earring displays), height becomes the most dominant dimension.
For long, flat boxes (like necklace or bracelet cases), length will typically be the largest value, with width and height being smaller.
Visualizing your box as a flat dieline (packaging template) can also help ensure all dimensions are correctly accounted for during production.
No matter the jewelry type—rings, bracelets, necklaces, or watches—getting the correct internal dimensions is crucial before moving on to material selection, inserts, or shipping considerations. For a deeper understanding materials, consult our guide on how to choose the best materials for jewelry boxes
Below are several examples of box shapes and how length, width, and height are measured in each case.
While internal dimensions are critical for packaging, consumers searching for “jewelry box” are often concerned with the box’s long-term storage function, design, and material. Different box types cater to different needs and jewelry collections, and their construction significantly impacts both internal and external dimensions.

The wooden jewelry box is a highly sought-after storage solution, valued for its durability, aesthetic appeal, and perceived luxury. Its construction presents unique sizing considerations:
Men’s jewelry boxes (or watch boxes) typically require different dimensions to accommodate larger, heavier items, which is a key search intent for “mens jewelry box.” Explore our collection of men’s jewelry boxescollection of men’s jewelry boxes for specific product examples.
Dominant Dimension: For men’s watch boxes, the box’s length (L) and width (W) are often dominant to accommodate multiple watches laid side-by-side.
Watch Pillows: Watch compartments require a minimum width of 2 inches and depth of 3 inches to comfortably fit a standard watch on its pillow. For display ideas, see our expert guide to men’s travel jewelry cases.
Cufflinks & Accessories: Drawers designed for accessories like cufflinks, tie clips, and pens are often shallow (1-1.5 inches deep) and wider (8-10 inches long) than those for women’s necklaces.

Kraft jewelry boxes measurements have gained popularity for their eco-friendly materials and rustic aesthetic. These sturdy boxes, made from recycled paperboard, come in various standardized sizes to accommodate different jewelry pieces.
A kraft jewelry box is a rigid, two-piece box constructed from 100% recycled paperboard composed of 75% post-consumer and 25% post-industrial recycled materials. The natural brown color comes from unbleached paper pulp, giving these boxes their distinctive earthy appearance. Most kraft jewelry boxes include cotton or fiber fill padding to prevent jewelry from moving and becoming damaged.
According to industry specifications from Nashville Wraps, a leading packaging supplier, standard kraft jewelry boxes typically come in these interior dimensions:

For packaging durability, kraft jewelry boxes should maintain a minimum wall thickness of 1/16 inch to ensure adequate protection during normal handling and shipping conditions.
Accurate jewelry box measurement is essential when selecting or creating jewelry boxes. Following these step-by-step instructions will ensure you get precise dimensions every time.
To properly measure jewelry box dimensions, gather these tools:
If possible, follow our step-by-step guide to help you build a clear jewelry box size measurement system. Practice slowly so that you won’t miss details and will find more new discoveries.
Prepare your workspace: Clear a flat surface and ensure good lighting.
Measure interior length: Position the box with the opening facing up. Place your ruler or caliper inside the box and measure the longest interior dimension from one inner wall to the opposite inner wall. Record this measurement as the interior length.
Measure interior width: Still with the box opening up, measure the shorter interior dimension from one inner wall to the opposite inner wall. Record this as the interior width.
Measure interior height/depth: Place your ruler or caliper vertically inside the box and measure from the inner bottom to the top edge. Record this as the interior height or depth.
Account for padding: If your box contains cotton fill, fiber padding, or inserts, measure the effective interior space by compressing the padding to simulate how it will accommodate jewelry. This gives you the true usable interior dimensions.
Measure exterior dimensions: For shipping calculations, measure the outer length, width, and height of the fully assembled box.

Richpack Expert Tip: When measuring multi-level or complex jewelry storage like armoires or boxes with fixed compartments, be sure to measure the usable net height of each drawer and factor in the space taken up by hinges and locking mechanisms on the overall exterior dimensions. Need to refresh your box interiors? Read our guide on how to line a jewelry box with velvet.
To choose the correct box size for your jewelry:

The ideal jewelry box should be snug enough to prevent unnecessary movement but spacious enough to accommodate the piece without forcing or bending it.
When shipping bracelets, selecting the optimal box size is crucial to ensure items arrive safely while minimizing shipping costs.
For bracelets, packaging experts recommend the following clearance guidelines:
This means a standard 7″ bracelet would require:
According to the United States Postal Service (USPS) packaging guidelines for small parcels:
USPS also states that “For valuable jewelry items, padding should be used to fill any void spaces completely, so the contents don’t shift during transit”. This is particularly important for bracelets, which can become tangled or damaged if allowed to move within the packaging.
If the above procedures are too cumbersome, you can also directly refer to this form and use it as a basis to communicate with your packaging supplier. This comprehensive jewelry box size chart provides industry-standard dimensions for various jewelry types:
| Category | Interior L×W×H (in) | Recommended For |
| Small | 2-1/8″ × 1-5/8″ × 3/4″ | Stud earrings, small charms |
| Medium | 3-1/4″ × 2-1/4″ × 1″ | Rings, pins, and larger earrings |
| Large | 5-1/2″ × 3-1/2″ × 1-1/8″ | Bracelets, thin necklaces |
| Extra Large | 7″ × 5″ × 1-1/4″ | Statement necklaces, watches |
| Full Size | 8″ × 6″ × 2″ | Multi-piece collections |

Industry professionals recommend selecting a size one category larger than your jewelry piece requires if you plan to include additional materials like certificates of authenticity, care instructions, or promotional materials.
Sometimes standard jewelry box dimensions don’t meet specific requirements, especially for unique or oversized pieces. After all, there are many pieces of jewelry whose beautiful shapes and creative designs have more detailed requirements on the size of the jewelry box. In these cases, custom jewelry boxes provide the perfect solution. For brands looking for bespoke luxury, custom packaging solutions are a key factor in conveying brand identity and value; for more inspiration, see our guide on top 10 luxury jewelry packaging designs.
Most jewelry box manufacturers offer customization services. For example, we at Richpack have provided jewelry packaging that is in line with the brand tone and makes their consumers satisfied for more than 300 well-known jewelry brands around the world. If you need custom services, you can consider some information first. Its typical parameters are as follows:
Fully custom sizes are usually 250-500 pieces. At Richpack, it is usually 500 pieces.
At Richpack, the standard MOQ is 500 pieces.



The production cycle is 2-4 weeks (may vary from manufacturer to manufacturer). At Richpack, we usually take 4-6 weeks, but if you have urgent order demands, we have the ability to speed up and let you experience what China speed is. We can immediately deliver your jewelry packaging proposals in large quantities to your jewelry company.
Depending on the complexity, it is 20-40% higher than the standard size. Customization costs at Richpack are determined by complexity and material, not subject to arbitrary premium increases due to our stable supply chain and factory sourcing. All packaging is backed by our 100% Quality Control guarantee.
To request custom dimensions, provide the following information to manufacturers:
Beyond custom dimensions, these features can enhance jewelry box functionality:
Mirror Inserts
Ring Holders
Stackable Trays
Jewelry gift boxes typically range from small (2″ × 2″ × 1.5″) for rings to large (8″ × 6″ × 2″) for statement pieces. According to Box and Wrap’s measuring guide, “The most popular all-purpose gift box size is 3.5″ × 3.5″ × 1″, which accommodates most small to medium jewelry pieces while maintaining a elegant, compact presentation” .
Gift packaging should include at least 15% additional interior space compared to the jewelry’s dimensions to allow for decorative elements like tissue, ribbons or gift cards. In addition, if you are interested in the size selection of custom gift boxes, click here and you may find something new.
An 11″ jewelry gift box refers to the industry standard size #11, which has interior dimensions of 2-1/8″ × 1-5/8″ × 3/4″ (5.4cm × 4.1cm × 1.9cm). This is one of the smallest standard sizes and is primarily used for small earrings, individual charms, and delicate pendants. The #11 size box includes approximately 3/8″ of cotton padding at the bottom, leaving an effective interior height of about 3/8″ for jewelry placement.
A full-size mirror jewelry box is a large jewelry storage cabinet with a full-length mirror, typically standing 57-67 inches tall and 14-16 inches wide. These substantial pieces combine jewelry storage with a functional full-length mirror, often featuring:
Full-size mirror jewelry armoires typically have interior depths of 3-4 inches, providing adequate space for larger statement pieces while maintaining a slim profile against the wall.

While these terms appear similar, they have distinct industry meanings:
Medium-sized jewelry box refers to the physical dimensions of the box itself, typically falling within the range of 3.5″ × 3.5″ × 1″ to 5″ × 4″ × 2″ (interior dimensions). Medium-sized jewelry boxes are designed to hold single items like bracelets, watches, or small necklaces.
Jewelry box medium size refers to the industry standard size category “medium,” which varies by manufacturer but generally indicates a box suitable for medium-sized jewelry pieces. Medium jewelry packaging boxes are available in 9 to 12 inches with a depth of 3-5 inches. These medium-sized boxes can hold 10 to 25 pieces of jewelry.
Gift box sizes are standardized across the industry by number codes (#11, #21, etc.) to ensure consistency in wholesale ordering, though the exact dimensions may vary slightly between manufacturers. Standard jewelry gift box sizes follow industry classifications:
Choosing the right jewelry box dimensions is crucial for protecting, presenting, and shipping your valuable pieces. By following the measurement guidelines and considering the right box type in this article, you can ensure your jewelry is properly housed in packaging that enhances its appeal while keeping it safe.
Remember these key takeaways:
With the right jewelry box measurements in hand, you will be better able to decide on your jewelry packaging needs to enhance the display of your jewelry and protect your precious jewelry. Ready to put your knowledge into practice? If you have jewelry packaging needs, contact us to get your best jewelry packaging solution.
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