Packaging is one of the most tangible expressions of brand identity. The design, materials, and finishing touches all contribute to how a brand is perceived. Luxury brands use rigid boxes, magnetic closures, and intricate detailing to communicate prestige, while eco-friendly brands opt for recycled paper and minimalist designs. A consistent approach to packaging reinforces brand positioning, helping customers instantly recognize the product. Thoughtful, well-branded packaging transforms unboxing into an experience that strengthens emotional connections with consumers.