Festive packaging enhances seasonal branding and luxury gift experiences. Popular materials include metallic foils, embossed paper, and velvet-lined boxes, often complemented by custom ribbons and holographic designs. Brands leverage festive packaging to boost holiday sales by incorporating limited-edition packaging, themed color palettes, and personalized touches. Eco-friendly festive packaging is also on the rise, with brands opting for recyclable materials and compostable gift wraps. Well-crafted festive packaging ensures emotional engagement, premium presentation, and brand differentiation in a competitive holiday market.