Gift packaging design blends aesthetics, functionality, and sustainability. Luxury brands use premium materials like rigid boxes, satin linings, and metallic finishes to create an upscale feel. Minimalist designs with embossed logos and monochrome color palettes reflect modern elegance. Eco-friendly innovations, such as recycled paper and biodegradable coatings, are gaining popularity. Personalization options, including name engraving or digital elements, enhance the gifting experience and foster brand loyalty.