Interactive packaging enhances customer engagement by integrating technology and design innovation. Augmented reality (AR), QR codes, and NFC-enabled smart packaging create immersive brand experiences. High-end brands use interactive packaging to provide storytelling elements, digital authentication, and personalized messages. Tactile features such as textured finishes, hidden compartments, and multi-functional designs further elevate user interaction. Whether for luxury jewelry, cosmetics, or tech products, interactive packaging boosts brand value and customer loyalty. Discover how brands are leveraging interactivity to revolutionize packaging.