Perfume packaging trends 2024 focus on sustainability, minimalism, and personalized designs. Eco-friendly materials, such as recycled paper and refillable bottles, are at the forefront of luxury packaging. Minimalist aesthetics with clean lines and subtle textures appeal to modern consumers. Perfume packaging trends 2024 also emphasize digital integration, including NFC-enabled packaging for interactive brand storytelling, creating an immersive customer experience.