
Case Study: Redesigning Packaging for a Jewelry Line to Appeal to Millennial Consumers
2024-10-23
According to market research organizations, the market of body jewelry like helix piercing jewellery has shown significant growth in recent years. The global Helix Piercing jewellery market size has grown by about 30% in the past five years and is expected to maintain a high growth rate in the coming years. In the U.S., for example, Helix Piercing jewellery sales in 2023 grew by about 40% from 2019, reaching hundreds of millions of dollars. And based on this article on jewellery packaging market predictions, we can also backtrack that the popularity of pierced jewellery is still on the rise in 2025.
The growing popularity of ear piercings today has led to an increase in the availability of jewellery that accommodates a variety of ear piercings. Richpack also raises special considerations for those with sensitive ears: how do you choose ear jewellery for sensitive ears? How do you choose the appropriate packaging for that ear jewellery to ensure safe daily wear? This blog post explores the key factors from piercing to ear jewellery selection and protecting ear piercing jewellery with packaging, focusing on appropriate jewellery materials and packaging solutions.
Helix piercings grace the curved outer cartilage of the ear, showcasing a diverse array of styles:
Helix Piercings, especially in the ears, have very many different piercing methods, which has given rise to many different types of ear jewellery that can be chosen according to your preferences and needs. Studs are optimal for first-time ear piercings and sensitive ears, while hoops are good for healed piercings…Of course, to fit different ear piercings for studs or earrings, we offer many jewellery packaging solutions.
People with sensitive ears may have a higher density of nerves in the skin of the ear. There is a richer distribution of nerves in the ear, and the nerves in the ears of sensitive people may be more sensitive. When a piercing is made, a needle or other piercing tool can irritate these nerve endings, acting as if it has triggered a pain “alarm system” that results in intense pain, and even the slightest touch or friction from clothing tends to irritate the nerves during the recovery phase after the piercing, creating ongoing discomfort.
In some cases, some people with skin conditions (e.g. eczema, psoriasis, or other skin conditions) and those with high sensitivity to pressure and friction may also experience discomfort from piercings. There is also a very common group of people with ear sensitivities: people with metal allergies, who react strongly to certain metals (especially nickel). So, it’s imperative to choose the right earrings for people with sensitive ears.
Selecting hypoallergenic metals is crucial to prevent irritation and allergic reactions.
Gauge represents the thickness of the jewellery. Helix piercings typically use 16 or 14 gauge jewellery. The length of a stud or barbell must accommodate initial swelling and be downsized after healing for optimal comfort and to prevent complications.
Once you’ve finally gone through the pain and exhilaration of getting your dream piercing and picking out the right jewellery for the tiny holes in your ears that will fit them, the next step is the big one – don’t let this undo all of your hard work and make it all for naught! – Find the right jewellery box for your earrings.
The good and bad of the jewellery box is very important, and we will discuss these points next:
4.1 Soft Touch Material
Soft packaging: The inner material of the package should be soft, such as using fleece, silk or soft foam. In the case of velvet, for instance, its delicate fibers can provide a cushioning environment for ear jewellery. When the jewellery is placed on the fleece, the fleece is able to conform to the shape of the jewellery and reduce friction between the jewellery and the package. For hoop earrings worn in the ear after piercing, the soft inner material prevents scratches from occurring as the earring rubs against the packaging. If the inner material is not soft enough, the rough surface may scratch the jewellery, and the edges of the scratched jewellery may become rough and irritate the piercing wound when worn, affecting the healing process. Here, we recommend the best practive of Helix Piercings jewellery box here that is friendly to piercing jewellery and will be perfect for your tough exterior, but soft interior.
Richpack is a jewelry packaging expert in environmental protection, and as part of the community, Richpack is committed to continually enhancing and strengthening its value to society through proactive efforts. We are committed to maintaining a green ecological planet, treating every stakeholder fairly and giving back to society through our foundation and community programs. From custom jewellery boxes to plain jewellery packaging, we prioritize sustainable materials. As mentioned above, in order to be environmentally friendly, the brand can use cardboard boxes made from recycled fibers. These cartons provide good sturdiness and protect the jewellery from being crushed by external forces during transportation and storage. We also offer FSC-certified corrugated cardboard packaging, using environmentally friendly packaging, to increase brand awareness while making customers feel good about your brand.
Of course, this is only the external packaging, we also provide earring cards built into the package, which can help you secure your earrings and prevent the jewellery from being damaged by the shaking of long-distance transportation. It’s also a form of minimalist packaging in disguise, which reduces material use and is in line with sustainable principles.
The average healing time for a helix piercing is 3 to 6 months, but it can vary significantly depending on individual factors, aftercare diligence, and jewellery choices.
For piercing newbies, it’s friendly that the package includes jewellery and pierced ear care advice. For jewellery care, explain regular cleaning methods, such as using a gentle cleanser and a soft-bristled brush to clean the jewellery and avoiding cleansers that contain harsh chemicals. For pierced ear care, inform consumers how to keep their ears clean and dry:
Wait until the piercing is fully healed before changing the jewellery. Professional downsizing is recommended to ensure the jewellery fits properly and doesn’t cause irritation. If you need different sizes of jewellery boxes, please contact us!
Choosing hypoallergenic jewellery materials and quality, eco-friendly packaging contributes to a successful and comfortable helix piercing experience. By embracing responsible sourcing and ethical considerations, you enhance the value of your piercing. With proper care and attention, your helix piercing will become a beautiful reflection of your individual style.
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