Gift box packaging design plays a crucial role in enhancing product appeal and brand identity. Premium materials like rigid boxes, velvet inserts, and foil stamping create a luxurious feel. Smart packaging solutions, such as hidden compartments or interactive elements, can elevate the gifting experience. Sustainable design trends, including recycled paper and biodegradable coatings, are becoming industry standards. Customization and unique structural designs help brands leave a lasting impression on recipients.